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Ethical consumption applications as failed market innovations: exploring consumer (non) acceptance of ‘quasi’ market devices
Niklas SorumCenter for Consumer Science (CFK), School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden;Department of Business Administration and Textile Management, University of Borås, Borås, SwedenCorrespondence[email protected]
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Pages 91-113
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Received 01 Jun 2018, Accepted 01 Jun 2019, Published online: 02 Sep 2019
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