‘Level up your money game’: an analysis of gamification discourse in financial services

Figures & data

Table

Author	Year	Title	Source name	Source type	URL
Adams, R.	2020	When Online Investing Turns Deadly: Lessons from a Robinhood Trader’s Suicide	Kiplinger	(Online) magazine article	https://www.kiplinger.com/investing/601021/when-online-investing-turns-deadly-lessons-from-a-robinhood-traders-suicide
Ajayi, A.	2015	Can we make a game of investing?	Credit Suisse	Blogpost	Retrieved from LexisNexis
Ali, H.	2018	Can wealth firms learn from Donkey Kong?	Wealth Manager	(Online) magazine article	https://citywire.co.uk/wealth-manager/news/can-wealth-firms-learn-from-donkey-kong/a1101329
Bhanot, C., & Ghosh, D.	2017	Emerging Trends in Automated Wealth Management Advice	Cognizant	Report	https://www.slideshare.net/cognizant/emerging-trends-in-automated-wealth-management-advice
Bird, D.	2017	Game on: the potential for gamification in asset management	Willis Towers Watson	Report	https://www.willistowerswatson.com/-/media/WTW/Insights/Trending-Topics/future-of-financial-services-interactive.pdf?modified=20190508135453
Bogost, I.	2011	Gamification is Bullshit: My position statement at the Wharton Gamification Symposium	Georgia Technology Institute	Blogpost	http://bogost.com/writing/blog/gamification_is_bullshit/
Borzykowski, B.	2015	Should we really be turning investing into a video game?	Canadian Business	News article	https://www.canadianbusiness.com/author/bryan_borzykowski/
Brown, B.	2020	The Psychology of Gamification: Why It Works (& How To Do It!)	Bitcatcha	Blogpost	https://www.bitcatcha.com/blog/gamify-website-increase-engagement/
Bruno, D.	2017	Gamifying Client Experience and Bank Processes … Meet a Silicon Valley CEO who Can	LinkedIN	Blogpost	https://www.linkedin.com/pulse/gamifying-banks-david-bruno/
Calderon, S.	2020	This new app is helping small business owners build financial health and resilience	Accion	Blogpost	https://www.accion.org/this-new-app-is-helping-small-business-owners-build-financial-health-and-resilience
Carrick, R.	2020	Partying like it’s 1999: Young investors trading stocks today no different than the Nortel junkies of 20 years ago	The Globe and Mail	News article	https://www.theglobeandmail.com/investing/personal-finance/young-money/article-partying-like-its-1999-young-investors-trading-stocks-today-no/
Chalbaud, S.	2016	Robo-Advisers and Financial Advisers Have a Lot to Learn From One Another	Fintonic	Blogpost	https://www.thestreet.com/opinion/robo-advisers-and-financial-advisers-have-a-lot-to-learn-from-one-another-13529350
Curphey, M.	2019	The next-gen apps simplifying savings	Racouteur	(Online) magazine article	https://www.raconteur.net/finance/future-fintech-2019/savings-apps
Cutchin, J.	2020	Helping Banks Up Their Game	LA Business Journal	News article	https://labusinessjournal.com/news/2020/feb/07/investcloud-helping-banks-up-their-game/
Das, P	2017	Gamification in Financial Services: An Interesting Approach to Connect To the Financial World	HCL	Blogpost	https://www.hcltech.com/blogs/gamification-financial-services-interesting-approach-connect-financial-world
Dayal, R.	2020	Creating Lasting Connections Through Gamification In Banking	Outlook Money	(Online) magazine article	https://www.outlookindia.com/outlookmoney/banking/creating-lasting-connections-through-gamification-in-banking-4333
Dixon, A.	2020	Gamification Can Help You Save More	Bankrate	Blogpost	https://www.bankrate.com/banking/savings/gamification-helps-people-save-more-money-savings/
Filimon-Lecka, O.	2020	Can we forget about gamification once and for all?	UX Collective	Blogpost	https://uxdesign.cc/can-we-forget-about-gamification-once-and-for-all-dac819db46a
Fong, V.	2020	Behind Razer’s Global Digital Banking Ambitions	Fintech News	News article	https://fintechnews.my/22901/virtual-banking/razer-global-youth-bank-li-meng-eduard/
Fordham, L.	2016	How could gamification be used to support a financial education strategy?	Employee Benefits	(Online) magazine article	https://employeebenefits.co.uk/issues/financial-education-supplement-2016-2/how-could-gamification-be-used-to-support-a-financial-education-strategy/
Galloway, S.	2020	Robinhood Has Gamified Online Trading Into an Addiction	Marker	(Online) magazine article	https://marker.medium.com/robinhood-has-gamified-online-trading-into-an-addiction-cc1d7d989b0c#:∼:text=I'm%20afraid%20Robinhood%20might,addictive%20platform%20%E2%80%94%20Instagram%20for%20trading.&text=In%20addition%2C%20with%20Vegas%20and,your%20sponsor%20is%20a%20dealer.
Gamble, D.	2019	How wealth managers can better engage their customers	Wealth Dynamix	Blogpost	https://www.wealth-dynamix.com/2019/06/07/how-wealth-managers-can-better-engage-their-customers/
Gronemann, M., & I. Storgaard	2018	Lessons from the world of gaming to improve financial literacy	Financial Times	News article	https://www.ftadviser.com/investments/2018/07/17/lessons-from-the-world-of-gaming-to-improve-financial-literacy/
Hardy, Stevenson	2019	Automation for the people: Fintech in the real world	Franklin Templeton	Report	https://www.franklintempleton.co.uk/investor/campaigns/automation-for-the-people-fintech-in-the-real-world
Hatten, M.	n/a	It Pays To Play: The Benefits of Gamification In The Workplace	Mondo	Blogpost	https://mondo.com/blog-gamification-in-the-workplace/
Holden, A.	2018	Money Hacking Your Brain: Make Savings a Must-Win Game	Young and Thrifty	Blogpost	https://youngandthrifty.ca/money-hacking-your-brain-make-savings-a-must-win-game/
Jackson, M., W. Ke, & A. Graham	2017	Getting back in the game – A challenge to banks looking to grow customer engagement	Mortgage Finance Gazette	(Online) magazine article	https://www.mortgagefinancegazette.com/features/getting-back-game-challenge-banks-looking-grow-customer-engagement-03-01-2017/
Jain, K.	2018	Gamification: The way to financial wellness and expansion	Next Level	Blogpost	https://nextleveleducation.in/kanak/
Jain, M., & S. Hate	2014	When Banks Play Games	Fintech Futures	Blogpost	https://www.fintechfutures.com/2014/05/when-banks-play-games/
Johnson, R.	2020	Gamification Market to reach US $34 billion by 2025	Adroit Market Research	Blogpost	https://www.globenewswire.com/news-release/2020/02/04/1979258/0/en/Gamification-Market-to-reach-US-34-billion-by-2025-Global-Insights-on-Value-Chain-Growth-Opportunities-Top-Trends-Strategic-Initiatives-Key-Drivers-and-Investment-Plans-Adroit-Mark.html
Juliano, M.	2018	Investment Mentoring: Beyond Gamification in Behavior Change for Investors	BCG	Blogpost	https://www.bcgbenefits.com/why-bcg
Kalidoss, D., & V. Prathyusha	2018	Gamification's role in the insurance domain	Money Control	News article	https://www.moneycontrol.com/news/technology/gamifications-role-in-the-insurance-domain-2984981.html
Kobler, D., J. Schlotmann, & S. Zacke	n/a	Gamification in Private Banking & Wealth Management	Deloitte	Blogpost	https://www2.deloitte.com/ch/en/pages/financial-services/articles/gamification-in-private-banking-and-wealth-management.html
Koenig, P	2016	Serious games: Leveraging gamification methods in asset management	Deloitte	Report	https://www2.deloitte.com/content/dam/Deloitte/lu/Documents/financial-services/performance(Online)magazinearticle/full(Online)magazinearticle/lu-performance20-full.pdf
Kumar, S. F. P., & T. Addagada	2013	Gamification: Play Banking	Global Finance Magazine	(Online) magazine article	https://www.questia.com/(Online)magazinearticle/1P3-2898861391/gamification-play-banking
Kutler, J.	2013	Fun, Gamification and Finance	Institutional Investor	(Online) magazine article	https://www.institutionalinvestor.com/article/b14zbclfy6sbfw/fun-gamification-and-finance
Lee, M.	2018	How gamification could take investor experiences to a new level	EY	Blogpost	https://www.ey.com/en_gl/digital/how-gamification-could-take-investor-experiences-to-a-new-level
Llanos-Small, K.	2019	With gamification and better rewards, banks seek digital loyalty boost	Iupana	News article	https://iupana.com/2019/07/01/with-gamification-and-better-rewards-banks-seek-digital-loyalty-boost/?lang=en#widget/?lang=en
Łyżwa, D.	2019	Wealth management: the rise of 20-somethings	Bangkok Post	News article	https://www.bangkokpost.com/business/1801669
Matt	2020	Level Up Your Money with Gamification – Episode 155	How to Money	Podcast	https://www.howtomoney.com/level-up-your-money-with-gamification/
McConnell, C.	2020	Robinhood and the Gamification of the Stock Market	McGill Business Review	(Online) magazine article	https://mcgillbusinessreview.com/articles/robinhood-and-the-gamification-of-the-stock-market
McNeany, M.	2015	Four ways to win at global gamification	The Guardian	News article	Retrieved from LexisNexis
Mookerjee, I.	2018	How ‘gamification’ is making a difference in private banks	CityWire Asia	Blogpost	https://citywireasia.com/news/how-gamification-is-making-a-difference-in-private-banks/a1150742
Nees, C.	2015	How gamification can help get clients to plan for retirement	Investment News	News article	https://www.investmentnews.com/how-gamification-can-help-get-clients-to-plan-for-retirement-62436
Oleksyuk, A.	2019	How to Use Gamification in Banking	Intellias (software engineering company)	Blogpost	https://medium.com/swlh/how-to-use-gamification-in-banking-7f55e1b3c7a9
Pani, P.	2020	Wealth-tech app Cube bets on gamification to inculcate investment habits among users	IBS Intelligence	Blogpost	https://ibsintelligence.com/supplier-information/
Park, H. & S. Friedberg	2018	Industry Analyst: Failed Gamification Projects, Costing U.S. Businesses More Than $700 Million, Can Be Fixed	Amalgam Insights	Blogpost	https://www.globenewswire.com/news-release/2018/03/19/1442013/0/en/Industry-Analyst-Failed-Gamification-Projects-Costing-U-S-Businesses-More-Than-700-Million-Can-Be-Fixed.html
Pylarinou, E.	2019	Gamification via a Fintech ecosystem wins a UN Global Climate Action Award	Daily Fintech	Blogpost	https://dailyfintech.com/2019/11/19/gamification-via-a-fintech-ecosystem-wins-a-un-global-climate-action-award/
Raghavan, R.	2018	How can Banks Design Digital Journeys Through Gamification	Aspire systems (software engineering)	Blogpost	https://blog.aspiresys.com/banking-and-finance/can-banks-design-digital-journeys-gamification/
Shrikanth, S.	2020	‘Gamified’ investing leaves millennials playing with fire	Financial Times	News article	https://www.ft.com/content/9336fd0f-2bf4-4842-995d-0bcbab27d97a
Smy, P.	2018	Fintech and Gamification	Fintech Scotland	Blogpost	https://www.fintechscotland.com/fintech-and-gamification/
Srivastava, D.	2019	Gamification meets banking	Market Simplified	Blogpost	https://marketsimplified.com/gamification/
Starner, T.	2019	Risk Decision Makers Are Investing in Gamification: What That Means and Why You Should, Too	Risk and Insurance	(Online) magazine article	https://riskandinsurance.com/risk-decision-makers-are-investing-in-gamification-what-that-means-and-why-you-should-too/
Stars, D.	2019	When It’s All Fun and Games: Gamification Ideas for Banking Services to Engage Customers	UX Planet	Blogpost	https://uxplanet.org/when-its-all-fun-and-games-gamification-ideas-for-banking-services-to-engage-customers-b16b4a01787b
Stefanel, M., & Udayan, G.	2014	Gamification of Financial Services: Current Trends and Future Possibilities	APIS partners	Report	https://apis.pe/insight/gamification-of-financial-services-current-trends-and-future-possibilities/
Takahashi, D.	2020	TradeOff gamifies fantasy stock market trading to teach financial skills	Venture Beat	News article	https://venturebeat.com/author/dean-takahashi/
Thompson, K., & E. Blomqvist	2017	Millennials & Money: The Millennial Investor Becomes a Force	Accenture	Report	https://www.accenture.com/_acnmedia/PDF-68/Accenture-Millennials-and-Money-Millennial-Next-Era-Wealth-Management.pdf
Vazelle-Tenaud, L.	2019	Gamification helps global bank BNP Paribas grow knowledge at branch level	The People Space	(Online) magazine article	https://www.thepeoplespace.com/practice/articles/gamification-helps-global-bank-bnp-paribas-grow-knowledge-branch-level
Vorhauser-Smith, S.	2014	Your Brain on Games	Forbes	News article	https://www.forbes.com/sites/sylviavorhausersmith/2014/12/29/your-brain-on-games/#59fcc6172a7c
Wallace, F.	2020	Play to Pay: The Gamification of Fintech	Headstuff	Blogpost	https://www.headstuff.org/entertainment/gaming/gamification-of-fintech/
Wallace, F.	2020	The Gamification of Fintech	Nerdbot	(Online) magazine article	https://nerdbot.com/2020/02/04/the-gamification-of-fintech/
Wigglesworth, R., R. Henderson, & E. Platt	2020	The lockdown death of a 20-year-old day trader	Financial Times	News article	https://www.ft.com/content/45d0a047-360f-4abf-86ee-108f436015a1
Williams, A.	2016	Wealth managers hire Donkey Kong coders to woo millennials	Financial Times	News article	https://www.ft.com/content/b70c0a7e-c9cb-11e5-be0b-b7ece4e953a0
Yang, R.	2020	You’re doing gamification wrong: dual loops explained	UX Collective	Blogpost	https://uxdesign.cc/youre-doing-gamification-wrong-dual-loops-explained-38a762c56ef4
Zemanek, D.	n/a	Winning Big with Gamification of Fintech	Frog Design	Blogpost	https://www.frogdesign.com/designmind/winning-big-gamification-fintech
n/a	2016	Have Fun with Finances: Level-Up Your Finances Using Gamification	Ally	Blogpost	https://www.ally.com/do-it-right/money/have-fun-with-finances-level-up-your-finances-using-gamification/
n/a	2012	IND is in the game for retail banks	Brand-E	Blogpost	Retrieved from LexisNexis
n/a	2010	Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior	Bunchball	White paper	https://australiandirectmarketingassociation.files.wordpress.com/2011/10/gamification101.pdf
n/a	n/a	What is gamification?	Bunchball	Company website	https://www.biworldwide.com/what-is-gamification?utm_source=bunchball.com&utm_medium=referral&utm_campaign=domain_redirect
n/a	2013	Who Can Benefit From Gamification.	Dailytekk	Blogpost	http://dailytekk.com/2013/01/16/who-can-benefit-from-gamification
n/a	2019	Level up your wealth management clients with gamification	Dorsum Investment Software	Blogpost	https://www.dorsum.eu/blog/level-up-your-wealth-management-clients-with-gamification/
n/a	2019	Gamification of financial wellnes	Fintechtris	Blogpost	https://www.fintechtris.com/blog/gamification-of-financial-wellness
n/a	2013	Gamification Addiction - will banks get hooked on dopamine?	Finextra	Blogpost	https://www.finextra.com/blogposting/8469/gamification-addiction---will-banks-get-hooked-on-dopamine
n/a	2018	Blast, a gamification savings app, closes its seed round on $12M	Fintech Global	Blogpost	https://fintech.global/globalinsurtechsummit/blast-a-gamification-savings-app-closes-its-seed-round-on-12m/
n/a	2016	Fundsindia.com launches gamification in mutual fund investing	Fundsindia	Company website	https://pages.fundsindia.com/pages/media/fundsindia-com-launches-gamification-in-mutual-fund-investing/
n/a	2016	The Future of Investing Begins With Trading Apps and Gamification!	IntelligentHQ	Blogpost	Retrieved from Lexis Nexis.
n/a	2014	No-claim insurance model of gamification	Little Chicken	Company website	https://www.littlechicken.nl/gamification/
n/a	2020	Gamification in banking and Financial Services	Mambo.io	Company website	https://mambo.io/gamification-infographics/infographic-gamification-in-banking-and-financial-services
n/a	2012	Financial Services Firms Help Create a New Generation of Savvy Investors With Gamification From Bunchball	Yahoo Finance	News article	https://finance.yahoo.com/news/financial-services-firms-help-create-184234796.html
n/a	2020	Gamified investing apps could seriously damage millennials' wealth	Muckle	Blogpost	http://www.muckle.online/investing-apps/gamified-investing-apps-could-seriously-damage-millennials-wealth/
n/a	2019	What is gamification in fintech and does it work?	Navag8	Company website	https://www.navag8.com/what-is-gamification-in-fintech-and-does-it-work/
n/a	2019	Technology Makes Financial Education More Effective for Youngsters	Openway	Company website	https://www.openwaygroup.com/new-blog/2019/9/10/technology-makes-financial-education-more-effective-for-youngsters
n/a	2019	Gamification for financial services: the new frontier with millennials	Playoff	Blogpost	https://www.getplayoff.com/blog/gamification-for-financial-services/