Configuring ethical food consumers: understanding the failures of digital food platforms

Figures & data

Table 1. Study participants appear also in C. Fuentes and Samsioe (2021).

Participants (Pseudonyms)	Type of household	Number of household members	Occupation	Dietary preferences	Retailer, service provider former/current
Anders	Family	3 (1 child 16 years old)	Reseracher and teacher, University	Try out vegetarian & LCHF	Linas Matkasse (Flexitarian box) & City Gross (Family box)/Linas Matkasse (Flexitarian box)
Nicole & Emil	Family	4 (2 children 11 and 8 years old)	Shop manager/ Football coach	Everyday meals	Mathem (Family box)
Linda & Markus	Couple	2 (no children)	Teacher, high school	Keeping to Weight watchers diet	City Gross (Weight watchers box)
Susanna	Couple	2 (no children)	Reseracher and teacher, University	Vegetarian, Vegan and anti-Inflammatory foods	Årstiderna (Vegan food box) /Årstiderna (Fruit box)
Anna & Niklas	Family	5 (3 children 18, 16 and 10 yeras old)	Administrator, education/ Sustainability manager	Everyday meals, lactose intolerance	Linas Matkasse (Everyday classic box) & MatHem (Family box)/Linas Matkasse (Everyday classic box)
Sofie	Family	4 (2 children 9 and 7 yeras old)	Administrator, healthcare	Try out vegetarian	City Gross (Inspirational flexitarian box)/ ICA (Inspirational box)
Hanna	Family	4 (2 children 5 and 3 years old)	Payroll consultant	Everyday meals	City Gross (Family box)/ ICA (Family Box)
Lisa	Family	4 (2 children 6 and 4 years old)	CEO Start up incubator	Try out vegetarian	City Gross (Family box)/ Linas Matkasse (Flexitarian box)/ Linas Matkasse (Everyday classic box)
Johanna	Family	4 (2 children 4 and 2 years old)	VP Employee Sucess	Try out vegetarian	MatHem (Family box)/Linas Matkasse (Flexitarian box)/ICA (Vegetarian box)
Lotta	Family	4 (2 children 8 and 4 years old)	Education manager, folk high school	Everyday meals and try out Weight watchers diet	ICA (Healthy box)/ City Gross (Weight watchers box)
Cajsa	Family	5 (3 children 11, 9 and 6 years old)	Employment officer	Try out vegetarian	ICA (Family box)
Anne	Couple	2 (no children)	Retired	Everyday meals	City Gross (Everyday classic box) & ICA (Family box)/City Gross (Everyday classic box)
Tommy & Louise	Couple	2 (no children)	Employment officer/ Unit manager healthcare	Try out vegetarian	Coop (Healthy box)/ City Gross (Weight watchers box)
Josefine	Family	3 (1 child 17 years old)	Administrator, personnel	Everyday meals	Linas Matkasse (Everyday classic box)
Isabelle	Family	4 (2 children 8 and 2 years old)	Custumer service manager	Everyday meals	Linas Matkasse (Family Box) & ICA (Family box) & City Gross (Family box)

Fuentes, C., and E. Samsioe. 2021. “Devising Food Consumption: Complex Households and the Socio-Material Work of Meal box Schemes.” Consumption Markets & Culture 24 (5): 492–511. https://doi.org/10.1080/10253866.2020.1810027.

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