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Design and Culture
The Journal of the Design Studies Forum
Volume 14, 2022 - Issue 3
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Special Forum: Designing a World of Many Centers, edited by Renata M. Leitão and Lesley-Ann Noel

From Needs to Desire: Pluriversal Design as a Desire-Based Design

Pages 255-276 | Received 18 Dec 2020, Accepted 15 Dec 2021, Published online: 15 Aug 2022

Figures & data

Figure 1 A world of only one Center vs. a world of many Centers.

Figure 1 A world of only one Center vs. a world of many Centers.

Figure 2 The dichotomy reproduction vs. resistance and the third force (desire). The first two arrows (reproduction and resistance) are aligned with Modernity: one says “yes” and the other says “no.” Desire creates a third force, a new alternative. The third arrow can go to multiple directions.

Figure 2 The dichotomy reproduction vs. resistance and the third force (desire). The first two arrows (reproduction and resistance) are aligned with Modernity: one says “yes” and the other says “no.” Desire creates a third force, a new alternative. The third arrow can go to multiple directions.

Figure 3 In a needs-centered approach, need refers to the distance between the present state and the normative preformed desirable state.

Figure 3 In a needs-centered approach, need refers to the distance between the present state and the normative preformed desirable state.

Figure 4 The compass of desire and the multiplicity of possibilities.

Figure 4 The compass of desire and the multiplicity of possibilities.

Figure 5 The Promised Land of Modernity is a mirage. As humanity aligns its actions with this model, the Anthropocene and devastating crises are brought into reality. In a problem-solving and needs-based frame of mind, the problem is framed as the difference between the normative desired and the actual state, and not as our alignment with an unsustainable normative conception of what-is-desirable. Our imagination is funneled down to the creation of techno-fixes in attempts to conform reality to the idealized model.

Figure 5 The Promised Land of Modernity is a mirage. As humanity aligns its actions with this model, the Anthropocene and devastating crises are brought into reality. In a problem-solving and needs-based frame of mind, the problem is framed as the difference between the normative desired and the actual state, and not as our alignment with an unsustainable normative conception of what-is-desirable. Our imagination is funneled down to the creation of techno-fixes in attempts to conform reality to the idealized model.