https://orcid.org/0000-0003-4673-2680
Figures & data
Figure 1 Instagram profile of the six wool stakeholders surveyed.
*Data collected between December 1, 2020 and January 31, 2021.
Figure 2 Image content of the six accounts. Posts with illustrations or single random images, such as Christmas bells or composite images, were not counted.
Figure 3 Two small lambs cuddling received the highest number of likes in the Woolmark account.
Figure 4 The first sheep of the week in 2021.
Figure 5 The undyed wool mimics coral’s natural colour.
Figure 6 This image perfectly combines and represents material and immaterial values of wool.
Figure 7 #nzmerinoco relies on New Zealand’s wilderness to highlight the purity of the country’s wool.
