Consumer awareness of PDO-labelled food in Slovenia

Figures & data

Table 1. Socio-demographic profile of sample (n = 333).

Characteristics	Frequencies	Percentage, %
Gender
Male	150	45
Female	183	55
Age
Under 30	56	16.8
31–50	113	33.9
51–70	116	34.8
71 and over	48	14.4
Education
None	12	3.6
Secondary school	174	52.2
High school	66	19.8
University degree	70	21.0
Postgraduate degree	11	3.3
Family income
No income	3	0.9
<1000€^a	116	34.8
1001€–2000€^b	101	30.3
2000€ and over^c	43	12.9
Do not want to answer	70	21.0

^a Low income level.

^b Middle income level.

^c High income level.

Table 2. The Importance of food product selection criteria in consumers’ daily life (n = 333).

Attributes	Mean	SD
Taste	6.34	0.84
Health benefit	6.08	1.14
Ingredients	6.00	1.22
Feeling benefit	5.86	1.30
Expiry date	5.76	1.56
Product familiarity	5.70	1.26
Country of origin	5.63	1.61
Price	5.11	1.38
Nutrition information	4.86	1.65
Convenience	4.86	1.60
Environmental interest	4.72	1.71
PDO label	4.67	1.70
Labels of special quality	4.59	1.72
Brand name	4.38	1.73
Package attractiveness	3.95	1.62

SD: Standard deviation.

Table 3. Consumer awareness of food products with a PDO label by demographics (n = 333).

Characteristics	Awareness of PDO		p Value
	Yes	No
Gender, %			.87
Male	14.7	15.3
Female	34.4	35.5
Age, %			.24
Under 30	12.9	13.2
31–50	16.3	16.3
51–70	16.2	17.4
71 and over	4.0	3.7
Education, %			.01
None	4.0	3.4
Secondary school	31.6	21.3
High school	13.6	8.8
University degree	8.6	5.2
Postgraduate degree	2.1	1.4
Income, %			.87
No income	4.9	4.2
<1000 €	11.1	10.9
1001€–2000€	11.4	10.3
2000€ and over	11.1	12.9
Do not want to answer	12.2	11.0

χ²-test.

Table 4. Construct correlation matrix (n = 181).

Construct	1	2	3	4	5	6
1. Use of a PDO label	1.00
2. Interest in obtaining information on PDO food products	0.60	1.00
3. Belief that PDO signals better quality food products	0.69	0.59	1.00
4. Belief that PDO signals better tasting food products	0.72	0.60	0.64	1.00
5. Interest in the production of local products	0.38	0.40	0.30	0.31	1.00
6. Interest in opportunities to purchase PDO products	0.43	0.47	0.33	0.35	0.63	1.00

All correlations are statistically significant p < .01 (two-tailed).

Table 5. Determinants of consumers’ purchase of food products with a PDO label (n = 181).

Path from	to	β
Interest in opportunities to purchase PDO products	Interest in obtaining information on PDO products	0.41
Interest in the production of local products	Interest in obtaining information on PDO products	0.23
Interest in opportunities to purchase PDO products	Use of a PDO label	0.40
Interest in the production of local products	Use of a PDO label	0.29
Interest in obtaining information on PDO products	Belief that PDO signals better quality products	0.59
Interest in obtaining information on PDO products	Belief that PDO signals better tasting products	0.35
Interest in obtaining information on PDO products	Use of a PDO label	0.35
Belief that PDO signals better quality products	Belief that PDO signals better tasting products	0.67
Belief that PDO signals better quality products	Use of a PDO label	0.70
Belief that PDO signals better tasting products	Use of a PDO label	0.39

Goodness-of-fit statistics: χ²(14) = 81.89; p < .05; RMSEA = 0.068, GFI = 0.99.

Only significant coefficients p < .05 are shown; reported coefficients are direct effects only.