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Communication Methods and Measures Volume 14, 2020 - Issue 1

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Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

Daniel J. O’KeefeDepartment of Communication Studies, Northwestern University, Evanston, USACorrespondence[email protected]

https://orcid.org/0000-0003-1594-8892

Pages 25-37 | Published online: 30 May 2019

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https://doi.org/10.1080/19312458.2019.1620711
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