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Journal of Hospitality Marketing & Management Volume 33, 2024 - Issue 6

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Research Article

The AI empathy effect: a mechanism of emotional contagion

Weifang Liua College of International Tourism and Public Administration, Hainan University, Haikou, ChinaView further author information

Shan Zhanga College of International Tourism and Public Administration, Hainan University, Haikou, ChinaCorrespondence[email protected]
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Tingting Zhanga College of International Tourism and Public Administration, Hainan University, Haikou, ChinaView further author information

Qiuchan Gua College of International Tourism and Public Administration, Hainan University, Haikou, ChinaView further author information

Wei Hana College of International Tourism and Public Administration, Hainan University, Haikou, ChinaView further author information

Yupeng Zhub DonSys Technology (Shandong) Co. Ltd, ChinaView further author information

Pages 703-734 | Published online: 22 Feb 2024

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https://doi.org/10.1080/19368623.2024.2315954
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Figure 1. Conceptual model.

Table 8. Measure items (7-point scale, 1 = strongly disagree, 7 = strongly agree).

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Table 9. Regression analysis.

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Figure 2. The mediating effects of arousal and pleasure in study 2A.

Figure 3. The mediating effects of arousal and pleasure in study 2B.

Figure 4. The moderated mediating effects of anthropomorphic appearance.

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The AI empathy effect: a mechanism of emotional contagion

Table 1. Research framework.

Table 2. Stimulus material of field study.

Table 3. Stimulus material of Study1.

Table 4. Experimental material of Study2A.

Table 5. Experimental material of Study2B.

Table 6. Experimental material of Study3A.

Table 7. Experimental material of Study3B.

Table 8. Measure items (7-point scale, 1 = strongly disagree, 7 = strongly agree).

Table 9. Regression analysis.

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The AI empathy effect: a mechanism of emotional contagion

Figures & data

Table 1. Research framework.

Table 2. Stimulus material of field study.

Table 3. Stimulus material of Study1.

Table 4. Experimental material of Study2A.

Table 5. Experimental material of Study2B.

Table 6. Experimental material of Study3A.

Table 7. Experimental material of Study3B.

Table 8. Measure items (7-point scale, 1 = strongly disagree, 7 = strongly agree).

Table 9. Regression analysis.

Supplemental Material

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