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Abstract
This study explores the developing relationship between British inbound tour operators and their Chinese counterparts since 2005, when Britain acquired Approved Destination Status. Empirical data were collected from tour operators in both China and Great Britain between 2006 and 2011. The findings suggest that many British tour operators consider that the profit from the Chinese inbound market is not worth the work involved. Differing cultural expectations are identified as the main source of difficulty in respect of accommodation and food; the cost and difficulty in obtaining a visa for the UK is considered the main obstacle to the growth of this important market segment.
本研究探讨自二零零五年英国取得旅游目的地国地位后，英国和中国旅游经营商的发展关系。我们收集了二零零六年至二零一一年间两国旅游经营商的实证资料，结果显示，许多英国旅游经营商认为从中国入境旅游市场所得的收益并不能抵消所投入的工作量。文化期望的差异是造成食宿问题的主要因素，而申请英国签证所需费用及遇到的困难则是妨碍这一重要细分市场增长的主要原因。