An Empirical Analysis of Tourists’ Switching Intention: The Case of Jiufen

ABSTRACT

This study aims to examine the relationships among the dimensions of experiential quality, experiential quality, affective experience, novelty-seeking, experiential equity, experiential satisfaction, and switching intention. The findings of this study are based on structural equation modeling (SEM) analysis of a convenience sample of 512 tourists from Jiufen, Taiwan, indicating that the proposed model fits the data. The findings support a multi-dimensional model consisting of four dimensions (interaction quality, physical environment quality, outcome quality, and access quality) to conceptualize and measure perceived experiential quality. Affective experience and novelty-seeking significantly influence experiential quality, which in turn results in experiential equity. Experiential satisfaction is influenced by affective experience, novelty-seeking, experiential quality, and experiential equity while experiential satisfaction and experiential equity influence switching intention.

摘要

本研究旨在探讨体验质量维度、体验质量、情感体验、新奇追求、体验权益、体验满意度与转换意向之间的关系。本研究发现是基于便利性抽取512名来自台湾九份游客的结构方程模型 (SEM) 分析，结果表示所提出的模型嵌合数据。研究发现是以一个多维度模型，包括四个维度（互动质量、实体环境质量、结果质量和进入质量）来概念化和测量认之的体验质量。研究发现情感体验和新奇追求会显着影响体验质量进而导致体验权益。情感体验、新奇追求和体验权益会影响体验满意度而体验满意度和体验权益会影响转换意向。

KEYWORDS:

• Experiential quality
• experiential equity
• experiential satisfaction
• switching intention
• dimensions of experiential quality

关键词:

• 体验质量
• 体验权益
• 体验满意度
• 转换意向
• 体验质量维度

Additional information

Notes on contributors

Hung Che Wu

Hung Che Wu is an Associate Professor at the Business School in Nanfang College of Sun Yat-sen University, China. He holds a PhD in hospitality and tourism marketing from Lincoln University and has published his works in Marketing Intelligence & Planning, Journal of Destination Marketing & Management, Tourism Management, Journal of Environmental Planning and Management, Journal of the Knowledge Economy, Industrial Management & Data System, Journal of Organizational Change Management, Innovative Marketing, Journal of Travel Research, Tourism Review International, Tourism Analysis, International Journal of Economics and Financial Issues, Tourism Planning and Development, Journal of Tourism, Hospitality & Culinary Arts, Journal of Quality Assurance in Hospitality & Tourism, Journal of Convention and Event Tourism, Asia Pacific Journal of Marketing and Logistics, Event Management, Journal of Foodservice Business Research, Journal of Hospitality Marketing & Management, Asia Pacific Journal of Tourism Research, International Journal of Tourism Research, International Journal of Tourism Sciences, British Food Journal, Multimedia Tools and Applications, International Journal of Contemporary Hospitality Management, International Journal of Tourism & Hospitality Administration, Journal of Hospitality and Tourism Management, Journal of China Tourism Research, Tourism and Hospitality Research and Journal of Hospitality & Tourism Research, among others. He is currently working as one of the editorial board members for the Cognitive Neuroscience Journal, Cogent Business & Management, Tourism Analysis, Journal of Hospitality Management and Tourism, International Business Research, Journal of Tourism & Hospitality, International Journal of Business and Management, International Journal of Marketing Studies, Journal of Hospitality and Tourism Research, Science Journal of Business and Management and Business and Management Studies. His research interests include hospitality management, service quality, customer satisfaction, and consumer behavior. Dr Hung Che Wu is the corresponding author and can be contacted at: [email protected]

Ching Chan Cheng

Ching Chan Cheng is an Associate Professor at the Department of Food and Beverage Management in Taipei University of Marine Technology, Taiwan. He holds a PhD in hospitality service quality from Chung-Hua University and has published his works in Asia Pacific Journal of Marketing and Logistics, Tourism Management, Event Management, International Journal of Tourism & Hospitality Administration, Journal of Environmental Planning and Management, Journal of Convention and Event Tourism, Asia Pacific Journal of Tourism Research, Journal of Hospitality Marketing & Management, International Journal of Contemporary Hospitality Management, Tourism Analysis, Journal of Hospitality and Tourism Management, Tourism Review International, International Journal of Hospitality Management, International Journal of Tourism Research, Total Quality Management & Business Excellence, Romanian Journal of Economic Forecasting, and Current Issues in Tourism, among others. His research interests include services marketing, consumer behavior and total quality management. He can be contacted at [email protected]