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Research Article

‘Spill your guts or fill your guts’: Performative celebrity masochism and audience sadism in food challenge media

Pages 548-567 | Received 09 Feb 2022, Accepted 20 Oct 2022, Published online: 31 Oct 2022

Figures & data

Figure 1. Gary Oldman’s willingness to laugh at the tweet, and by extension both himself and the tweeter, neutralises the audience’s own laughter, shifting it from laughing at to laughing with.

Figure 1. Gary Oldman’s willingness to laugh at the tweet, and by extension both himself and the tweeter, neutralises the audience’s own laughter, shifting it from laughing at to laughing with.

Figure 2. A sponsored ‘Crash and Burn’ moment appears on the screen as Ramsay contorts his face in pain across from an unfazed Evans.

Figure 2. A sponsored ‘Crash and Burn’ moment appears on the screen as Ramsay contorts his face in pain across from an unfazed Evans.