Design of indicators for measuring product performance in the circular economy

Figures & data

Figure 1. The EMF conceptualisation of a Circular Economy, showing two types of feedback loop: technical and biological (EMF (Ellen MacArthur Foundation) 2012), figure used with permission.

Table 1. Interviewees participating in Phase 1 of the research. All interviews were conducted by skype with the exception of P1 and P9 which were face-to-face.

Participants
#	Name	Organisation	Charge	Profile	Origin
P1	Ken Webster	Ellen MacArthur Foundation	Head of Innovation	More than 15 years of experience in Environmental topics. He is the main curator of CE model in the Foundation	UK
P2	Chris Tuppen	Advancing Sustainability	Founder	More than 20 years of experience in Sustainability topics and 50 published papers. Fellow of the Royal Society of Arts, member of the Institute of Physics	UK
P3	Michael Whitley	3 MW Circular Economy Consultancy	Founder	Previously reponsible for Supply Chain and Business Model Strategy, Hewlett-Packard	UK
P4	Ana Pereira	Grante Design	Project Manager for Education & Research	PhD in Biological Engineering, MSc Energy and Environmental Engineering. Member of the team that worked in the development of the MCI	UK
P5	James Walker	Resolver	CEO	Previously Head of Innovation of Kingfisher plc. And Steering Committee member of the Technology Strategy Board	UK
P6	Carlos Zuzunaga	McKenzie	Associate	Bachelor in Economics and MBA from Columbia Business School US. More than 7 years of experience in business consultancy	Peru
P7	Ignacio Arrospide	AFP Integra	Investment Manager	Bachelor in Economics and MBA from Kellog School of Management at Northwestern University US. More than 10 years in investment management	Peru
P8	Anonymous	Technology & Innovation Consultancy firm	Technology & Innovation Consultant	More than 25 years of work experience in R+D departments of major global technology brands. Major studies in Microelectronics and Physics	UK
P9	Andre Fourie	SAB Miller	Senior Manager, Environmental Value	More than 15 years of experience in Sustainability Topics in the Beverage Industry	UK

Table 2. Scope and intention of interview questions.

Overview of the scope and intention of the questions used in the interviews
Round	#	Questions scope / intention
First (A)	Q1 – Q8	General questions about Circular Economy Model and Sustainability
First (A)	Q9 – Q15	Questions about Circular Economy Indicators Expectatives and Benchmark
First (B)	Q16 – Q26	Questions to Kingfisher about its Circularity Tool
First (B)	Q27 – Q37	Questions to McKinsey about demand and use of Sustainability Indicators in consultancy services
First (B)	Q38 – Q50	Questions to AFP Integra about demand and use of Sustainability Indicators in investment management
First (B)	Q51 – Q63	Questions to Anonymous - Technology Consultant about demand and use of Sustainability Indicators in technology companies
First (B)	Q64 – Q72	Questions to SAB Miller about demand and use of Sustainability Indicators in their strategy and management
Second	Q73 – 86	Questions design to get feedback from the interviewers about the content, utility and format of the prototype.

Table 3. Questions used in the CEIP.

Figure 2. Selected part of the CEIP interface.

EMF (Ellen MacArthur Foundation). 2012. “Towards the Circular Economy Report Volume 1: An Economic and Business Rationale for an Accelerated Transition.” https://www.ellenmacarthurfoundation.org/publications/towards-the-circular-economy-vol-1-an-economic-and-business-rationale-for-an-accelerated-transition.

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