Event city congruence and behavioural intentions: insights from the Oran 2022 Mediterranean games

ABSTRACT

This study examines the relationship between event-city image congruence, destination image, and behavioural intentions towards both the destination and the event. Prior to the event, 620 Algerians living outside of the host city (Oran) completed an online questionnaire. The conceptual model was validated using PLS-SEM. The findings indicate that congruence has a positive effect on destination image and all behavioural intentions. The cognitive and affective image of a destination influences the intention to revisit, recommend it, and attend an event.

KEYWORDS:

• Sporting event
• image congruence
• destination image
• behavioural intentions
• local tourists

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 Two major international sporting events in Shanghai: the F1 Chinese Grand Prix & Shanghai ATP Masters 1000.

2 The national guaranteed minimum wage (SNMG) is DZD 20,000 since 1 June 2020, according to Official Journal No. 30.