Digital campaigning in Karnataka

Figures & data

Table 1. Expenditures on Online Political ADS by the BJP and the INC.

Online Platform	Bjp (₹)	Inc (₹)
Facebook Ads	4,32,82,039	1,81,48,973
Google Ads	12,19,13,000	3,00,13,000

Source: Data collated by the author¹⁰

Table 2. Party vote shares and seats in the recent Lok Sabha election in Karnataka.

	2019			2014
Party	%Vote	%Change	Seats	%Vote	Seats
BJP	51.4	+8.4	26	43	17
INC	31.9	−9.9	1	40.8	9
JD(S)	9.7	−1.3	1	11	2

Source: Election Commission of India

Figure 1. Development of the three Main Political parties in Karnataka.

Source: Election Commission of India (ECI)

Figure 2. The rise, fall and Disintegration of the Janata party.

Source: Election Commission of India (ECI)

Table 3. Party vote shares and seats in the recent Assembly elections.

	2018			2013
Party	%Vote	%Change	Seats	%Vote	Seats
BJP	36	16.1	104	19.9	40
INC	38	1.4	78	36.6	122
JD(S)	18	−3.1	37	21.1	40
BSP	0.32	0.32	1	0	0

Source: Election Commission of India³¹