Innovative Mobile Technology in Hotels and the Use of Gamification

Figures & data

Table 1. Sample studies on motivations for using tourism and hospitality gamified systems.

Source	Topic	Key findings	Sample
Egger, R. & Paul B. (2015)	Gamification in Tourism: Designing Memorable Experiences.	Gamification is combined with experience design providing a comprehensive and novel approach on how to design such experiences	Case studies
Feifei X., Feng T., Buhalis, D., Weber J. & Zhang H. (2016)	Tourists as Mobile Gamers: Gamification for Tourism Marketing	Discusses gaming and tourism and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation	Qualitative (focus groups)
Parapanos, D. and Michopoulou, E. (2022)	How to design hotel gamified applications effectively: Understanding the motives of users as hotel visitors	Enlightens existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics.	Qualitative (interviews)
Heather S., David S., Gareth R.T. W. (2018)	Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching	Understanding of the principles of popular mobile-enabled games, indicating how organisations in the tourism sector could meet the needs of Millennials and Generation Z through engaging with the existing gamified location-based practice	Qualitative (conceptual framework)
Hamari, J. and Koivisto, J. (2015)	Why do people use gamification services?	Examine the relationship between utilitarian, hedonic and social motivations and continued use intention as well as attitude toward gamification.	Quantitative (survey)

Table 2. Sample profile for both studies.

Study 1				Study 2
Code	Age	Gender	Nationality	Code	Age	Gender	Nationality
IA	23	M	CYPRIOT	I1	25	F	AUSTRIAN
IB	20	M	CYPRIOT	I2	24	F	ENGLISH
IC	33	F	ENGLISH	I3	24	M	CYPRIOT
ID	22	F	ENGLISH	I4	24	F	CYPRIOT
IE	25	F	ENGLISH	I5	24	M	CYPRIOT
IF	19	M	GREEK	I6	24	F	CYPRIOT
IG	19	F	CYPRIOT	I7	27	F	ITALIAN
IH	50	F	CYPRIOT	I8	57	F	CYPRIOT
II	52	M	CYRPIOT	I9	59	M	CYPRIOT
IJ	32	M	ENGLISH	I10	26	M	ENGLISH
IK	21	M	CYPRIOT	I11	26	F	ENGLISH
IL	25	F	CYPRIOT	I12	32	F	GREEK
IM	22	F	ENGLISH	I13	26	M	ENGLISH
IN	22	M	AUSTRIAN	I14	35	F	ITALIAN
IO	34	M	ENGLISH	I15	24	M	ENGLISH
IP	39	M	CYPRIOT	I16	27	M	ENGLISH
IQ	55	F	CYPRIOT	I17	26	F	GREEK
IR	22	M	ENGLLISH	I18	32	M	CYPRIOT
IS	44	M	GREEK	I19	45	F	GREEK
IT	44	M	GREEK	I20	26	M	ENGLISH
IU	31	F	GREEK	I21	26	F	ENGLISH
IV	27	M	ITALIAN	I22	55	M	CYPRIOT
IW	23	M	ITALIAN	I23	38	F	GREEK
IX	23	F	CYPRIOT	I24	35	F	CYPRIOT
IY	26	F	CYPRIOT	I25	39	M	ITALIAN
IZ	31	M	ENGLISH
IAA	45	M	ENGLISH
IBA	47	F	ENGLISH
ICA	25	M	ENGLISH
IDA	20	M	AUSTRIAN

Table 3. Motives to use gamification.

Study 1	Study 2
Motivations of gamers when they would use hotels’ gamified application	Motivations of hotel visitors when they would use hotels’ gamified application
Perceived Enjoyment/Fun Perceived Ease of use Perceived Usefulness Reward Social Influence Direct Feedback/Interactivity Perceived Innovativeness Trust	Familiarity Socialising Perceived Informativeness Perceived Enjoyment/Fun Perceived Usefulness Perceived Ease of use Reward Perceived Risk

Table 4. Summary of motives to use gamification.

Motives of users when using gamification mobile applications for hotels
Hybrid Motives	Hedonic Motives	Utilitarian Motives
Perceived Enjoyment/Fun	Direct Feedback/Interactivity	Familiarity
Perceived Usefulness	Perceived Innovativeness	Perceived Informativeness
Perceived Ease of use
Perceived Risk/Trust
Social Influence/Socialising
Rewards

Table

Question	Probes	Follow up	Dimensions
What kind of games do you play?	Can you give me more details about them?		Gaming background
Do you have any preference in a specific game?	Could you give me some examples?	Why this game?	Game motives
How often do you play this game?	Is it a routine to you?		Daily routine
What is it so entertaining in this game	Is it fun?		Fun
Have you ever used a hotel application before?	For what reason?	If not, why?	Technology knowledge
Do you know what Gamification is?	Any examples?		Introduction to the concept
Have you ever used a gamified application in the past?	What kind of gamified application did you use?	If not, why?	Past experience
What do you think about this imaginative hotel gamified application?	Do you like it?		General thoughts
Would you use it?	Why would you use it?		Motives
Do you find this application useful?	Can you give more details?	If not, why?	Perceived usefulness
Do you find this application easy to use?	Can you give more details?	If not, why?	Perceived ease of use
Do you find this application interesting?	Would you say is fun to use?	Why is that?	Fun
What elements would make this application more interesting/fun?	Can you give more details?		Exploring the element of fun
How important is the element of gameplay for you in order to use this application?	Why is that?		Gamification and gameplay
Is the reward the most important element in the decision making or the gameplay itself?	What is more important to make you use this application?	Why is that?	Intrinsic/extrinsic motivation
Would you use this application before visiting a hotel? During visit? After the visit?	In what stage is more likely to do so?	Why is that?	Application lifecycle
Would you use this application to book a room in a hotel of a specific brand?	Can you give more details?		Intention to use
Is this application enough for you in order to visit the brand in the future?	Can you give more details about this opinion?	If not, why?	Intention to return