Analysis of the Motivation and Satisfaction of Tourists in Relation to an Intangible Cultural Heritage: Fiesta de los Patios, Cordoba, Spain

ABSTRACT

The Fiesta de los Patios of Cordoba, Spain, was declared an intangible cultural heritage in 2012 by UNESCO, thus protecting and recognizing the set of its expressions of an intangible nature. This study investigates tourists’ motivations and satisfaction in relation to an intangible cultural heritage, as well as the mediation of the value perceived between these two variables. The analysis is carried out through structural equations and modeling. The analysis extracts, among other conclusions, the positive influence of the motivations on both the perceived value as well as on tourists’ satisfaction and, in turn, the positive influence of the perceived value on satisfaction.

KEYWORDS:

• Fiesta de los Patios
• motivation
• satisfaction
• perceived value
• intangible cultural heritage
• Córdoba
• tourism
• local community

Disclosure Statement

No potential conflict of interest was reported by the author(s).

Notes on contributors

Francisco González Santa Cruz has a Ph.D. in social sciences and is a lecturer in the Business Organization Department at the University of Córdoba, Spain. He has written more than 30 articles that have been published in academic journals related to tourism. His research interest is related to the analysis of tourism and cultural activities in economic development.

Salvador Moral-Cuadra is Professor at the Department of Applied Economics at the University of Córdoba (Spain). He has authored or co-authored more than 30 articles in different academic journals. His main lines of research focus on tourism, environment and sustainability.

Tomás López-Guzmán is full Professor at the Department of Applied Economics at the University of Cordoba (Spain). He has written more than 100 articles that have been published in different academic journals. He is also an author of 15 books' chapters. Similarly, he has been a principal researcher of 9 projects that have been supported by public and private organization. His main lines of research are tourism economics and environment.

Notes

1 Cordoba's perceived value: Q8.1: Price of the trip; Q8.2: The patios; Q8.3: Hospitality/Manners; Q8.4: Environment conservation; Q8.5: Tourist information points; Q8.6: Tourist signs; Q8.7: Accommodation; Q8.8: Restaurants; Q8.9: Bars and restaurants; Q8.10: Citizen security; Q8.11; Cleanliness; Q8.12: Internet connection; Q8.13: Taxis; Q8.14: Cultural activities and shows; Q8.15: Shopping areas; Q8.16: Public car park areas.

2 Patios’ perceived value: Q9.1: Conservation; Q9.2: Waiting time; Q9.3: Signs; Q9.4: Information received; Q9.5: Souvenirs; Q9.6: Atmosphere; Q9.7: Comfort; Q9.8: Patios’ accesibility: Q9.9: Integration in the surroundings; Q9.10: Distance between patios.