Foreign coaches viewed through media discourse

Figures & data

Table 1. Summary of categories with examples from the database.

Categories	Selected quotes from media discourse
The expectations about foreign coaches: global and national tensions
The sport success	Foreign coaches making impact in revamped NBL. (Nagatsuka, 2014)
The sport failure	Foreign coaches fail. (Maisela, 2012)
The donor and host countries views about foreign coaches
Host countries view: disapproving foreign coaches
Lack of attachment to the national culture	It’s not just the possibility of the message [by the coach] being lost in translation (…) it’s also the danger of opening the door to mockery when that message or the manner in which it is delivered does not conform to what the prevailing football culture expects from its managers. (Araujo, 2012)
Natives marginalisation	Angolan coaches are fewer than foreign coaches (…) there are fewer opportunities for native coaches (…)(Diário, 2014)
Lack of commitment to the national sport	No foreigner can claim to be more in tune with the mentality and origin of a South African footballer than a local coach.(Moloby, 2014)
Donor countries view: supporting their native coaches migration
Sport development	An English coach, has been one of the few in that realm, pushing the grassroots agenda in China for the last ten years (Lamb, 2012)
The foreign coaches view about coaches migration
Personal and professional experiences	For me, Norway was a good opportunity (…) and this was a chance to try another culture. (Amos, 2014)
Sports development	It’s always positive, and you can import the concepts for use them in your return to Spain. (Duque, 2013)

*Nagatsuka, K. (2014, April 4) Foreign coaches making impact in revamped NBL. The Japan Times. Retrieved from http://www.japantimes.co.jp/sports/2014/04/04/basketball/foreign-coaches-making-impact-in-revamped-nbl-4/#.VHmd74usVqU

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*Maisela, L. (2012, August 6). Foreign coaches fail. Business day live. Retrieved from http://www.bdlive.co.za/articles/2010/02/26/foreign-coaches-fail

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*Araujo, B. (2012, December 20). André Villas-boas is a master of communication but not of translation. The Guardian. Retrieved from http://www.theguardian.com/football/blog/2012/dec/20/andre-villas-boas-avbinglish

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*Diário, A. (2014, February 20). Angolanos estão em menor número [Angolan coaches are fewer]. Retrieved from http://www.diarioangolano.com/index.php/desporto/8714-angolanos-estao-em-menor-numero

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*Moloby, T. (2014, February 2) The Bafana coach debate: A local coach is the best bet. City Press. Retrieved from http://www.citypress.co.za/sport/timspirit-bafana-coach-debate/

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*Lamb, T. (2012, July 6). Terry Singh on Chinese football, foreign coaches, and the state of the Chinese youth game. Wild East Football. Retrieved from http://wildeastfootball.net/2012/07/terry-singh-on-chinese-football-foreign-coaches-and-the-state-of-the-chinese-youth-game/

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*Amos, O. (2014, June 30). Brits abroad - brian deane. Sky Sports. Retrieved from http://www1.skysports.com/football/news/11096/9255454/brits-abroad-brian-deane

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*Duque, N. (2013, July 4). El banco bueno [good coaches]. Marca. Retrieved from http://www.marca.com/2013/07/03/baloncesto/acb/1372848968.html?a=PR8f8446f7476a080bc7dfe73bcbe51d702&t=1417263661

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