When good messages go wrong: Perspectives on COVID-19 vaccines and vaccine communication from generally vaccine accepting individuals in Canada

Figures & data

Table 1. Socio-economic and demographic characteristics of focus group participants with up-to-date or mostly up-to date routine immunizations, N = 139.

Characteristic
	Count	%
Gender
Female	73	52.52%
Male	66	47.48%
Total	139	100.00%
Age Group
18 to 24	17	12.23%
25 to 30	24	17.27%
31 to 34	13	9.35%
35 to 40	14	10.07%
41 to 48	18	12.95%
49 to 54	10	7.19%
49 to 55	1	0.72%
55 to 60	11	7.91%
56 to 60	1	0.72%
61 to 68	21	15.11%
69 or older	9	6.47%
Total	139	100.00%
Marital Status
Divorced, separated or widowed	16	11.51%
Married or common law	85	61.15%
Single (never married)	38	27.34%
Total	139	100.00%
Number of Children under 18 years of age
1	18	12.95%
2	19	13.67%
3	8	5.76%
More than 3	1	0.72%
None	93	66.91%
Total	139	100.00%
Education
College/university degree	91	65.47%
Some college/university	38	27.34%
High school	10	7.19%
Total	139	100.00%
Income
Under $50,000	44	31.65%
$50,000–$74,999	30	21.58%
$75,000–$99,999	23	16.55%
$100,000–$149,999	30	21.58%
$150,000 or more	10	7.19%
Prefer not to answer	1	0.72%
Don’t know	1	0.72%
Total	139	100.00%
Race (self-identified)
White	94	67.63%
People of Colour	36	25.90%
Indigenous	7	5.04%
Black	2	1.44%
Total	139	100.00%

Table 2. Status of uptake of annual influenza vaccine, intent to vaccinate against COVID-19, of focus group participants with up-to date or mostly up-to date routine immunizations, N = 139.

	Count	%
Uptake of Annual Influenza Vaccine
Yes	81	58.27%
Sometimes	11	7.91%
No	47	33.81%
Total	139	100.00%
Intent to Vaccinate Against COVID-19
Yes	116	83.45%
No	23	16.55%
Total	139	100.00%

Table 3. COVID-10 vaccination status at time of survey of focus group participants with up-to-date or mostly up-to-date routine immunizations, N = 61*.

COVID-19 Vaccination Status at Time of Survey
	Count	%
I’ve already had at least one dose of the vaccine	42	68.85%
I haven’t had the vaccine yet, and I’m in no rush	8	13.11%
I haven’t had the vaccine yet, but I have an appointment booked	4	6.56%
I’m not likely to get the vaccine	5	8.20%
I haven’t had the vaccine yet, but I’m going to get it as soon as possible	2	3.28%
Total	61	100.00%

Note: * 78 (56.12%) of participants were excluded as the vaccine was not yet available at the time of the survey.

Table 4. Participants’ attitudes toward COVID-19 vaccination (5cs) of focus group participants with up-to date or mostly up-to date routine immunizations, N = 139.

Attitude (5Cs)
	Agree		Disagree		Neutral		Not Sure		Total
	Count	%	Count	%	Count	%	Count	%	Count	%
5C Confidence: I am completely confident that the COVID-19 vaccines currently available in Canada are safe	98	70.50%	26	18.71%	12	8.63%	3	2.16%	139	100.00%
5C Complacency: Vaccination against COVID-19 is unnecessary because the risk of getting the COVID-19 virus in Canada is small	10	7.19%	120	86.33%	8	5.76%	1	0.72%	139	100.00%
5C Collective Responsibility: If everyone gets vaccinated with a COVID-19 vaccine, I won’t have to get vaccinated against COVID-19 too	12	8.63%	108	77.70%	19	13.67%	0	0.00%	139	100.00%
5C Calculation: When I think about getting the COVID-19 vaccine, I will weigh the benefits and risks to make the best decision possible	124	89.21%	8	5.76%	7	5.04%	0	0.00%	139	100.00%
5C Constraints: Everyday stress (such as competing priorities or many demands on my time) will prevent me from getting the COVID-19 vaccine	11	7.91%	117	84.17%	10	7.19%	1	0.72%	139	100.00%