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Research Article

The impact of LEGO and analog objects in co-creating and prototyping ideas

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Pages 1-25 | Received 03 Dec 2020, Accepted 08 Sep 2022, Published online: 19 Oct 2022

Figures & data

Figure 1. Positioning generative tools (LEGO and Analog objects) as a prototyping tool to enable knowledge cycle by using SECI model.

Figure 1. Positioning generative tools (LEGO and Analog objects) as a prototyping tool to enable knowledge cycle by using SECI model.

Figure 2. Tasks and arrangements for design jam.

Figure 2. Tasks and arrangements for design jam.

Table 1. Details on the demographics data of the 6 groups

Table 2. Tools and materials given to the participants during the activities

Table 3. Details on experts’ background

Table 4. Sample of experts’ evaluation form for section 1 phase 3, how LEGO and Analogue Objects as prototyping tools contribute to co-creation activities.

Table 5. Sample of experts’ evaluation form for section 2 phase 3, how participants used LEGO and Analogue Objects as prototyping tools in co-creation activities

Table 6. Sample of experts’ evaluation form for section 1 for phase 4, scoring for final output of idea generation

Figure 3. Average score on how prototyping tools contribute to co-creation activities.

Figure 3. Average score on how prototyping tools contribute to co-creation activities.

Figure 4. average score on how participants used prototypes in co-creation processes

Figure 4. average score on how participants used prototypes in co-creation processes

Figure 5. Idea generation scores for each group.

Figure 5. Idea generation scores for each group.

Table 7. Number of ideas produced by each group

Figure 6. Comparing prototyping with LEGO only, Analog Objects only and LEGO-Analog Objects

Figure 6. Comparing prototyping with LEGO only, Analog Objects only and LEGO-Analog Objects

Table 8. The coding analysis from the focus group interview.

Table 9. Summarizes of the interview analysis on participants reflections of the process.

Figure 7. Rough and incomplete appearance of ideas.

Figure 7. Rough and incomplete appearance of ideas.

Figure 8. The comparison of approximate amount of LEGO and analog objects used in the co-creation activities to enhance the idea generation in product planning stages.

Figure 8. The comparison of approximate amount of LEGO and analog objects used in the co-creation activities to enhance the idea generation in product planning stages.

Figure 9. Comparing low-fidelity and hi-fidelity prototyping with LEGO during co-creation activities.

Figure 9. Comparing low-fidelity and hi-fidelity prototyping with LEGO during co-creation activities.