Creativity reconsidered - so your firm is creative, but how much? A trans-sectoral and continuous approach to creative industries^†

† The authors wish to thank two anonymous referees for their valuable comments.

Figures & data

Table

		Creative industries
		Yes	No
Creative occupation	Yes	Creative industries – core	Creative industries in a broader sense
	No	Creative industries in a broader sense	Not part of the creative industries

Table 1. Characteristics of creative services and products in percent.

Characteristics	Applies completely (%)	Applies to some degree (%)	Does not apply (%)
The service/product is not standardized (no ‘one size fits all’ solutions)	47.5	22.5	30.0
Limited adaptations are possible to respond to customer requests (e.g. a modular system or a combination of predefined alternatives)	56.3	20.6	23.1
Generally I develop completely free and individually designed solutions for each client.	60.8	22.1	17.1
The service/product is so complex that it is difficult for me to define the exact final result in advance	35.3	21.0	43.7
It is difficult for me to estimate in advance the inputs necessary (time, costs for materials) to perform the service/develop the product	10.2	19.9	69.9
It is not possible to determine the exact final result already at the start of the contract	24.4	24.6	51.1

Source: own calculations.

Figure 1. Degree of creativity according to index.

Source: own calculations.

Table 2. Degree of creativity of businesses by county.

Degree of creativity	Graz (City) (N = 409) (%)	Surroundings (N = 86) (%)	Total metropolitan area (N = 495) (%)
Low	40.8	52.3	42.8
Medium	41.8	37.2	41.0
High	17.4	10.5	16.2
Total	100.0	100.0	100.0

Source: own calculations.