https://orcid.org/0000-0002-2582-3244
Figures & data
Figure 1. The narrative framework.
Fig. 1: The two concentric circles correspond to level 1 (regional) and level 2 (provincial). The process of brand co-creation occurs through the interaction of narratives produced at different geographical levels, which in turn modify the intangible heritage.
Figure 2. The theoretical framework.
Fig. 2: Narratives from different geographical levels can contribute to exceeding the Threshold value and enable the provision of Public Goods (or place brands) acting at different geographical scales (TPG-1 and TPG-2).
Figure 3. Mean values for provinces and regions of the variables of interest.
Fig. 3: The figure comprises six distinct maps, three of which depict variables at the provincial level and three at the regional level. Specifically, various provinces and regions of Italy are shaded with different colours to indicate the corresponding variable’s level of measurement. The maps focus on the following variables: tourist arrivals, tweets related to specific province or region hashtags, and the number of Google searches (Google Trend) associated with the respective regions or provinces.
Table 1. Summary statistics of the variables of interest.
Table 2. Results for the fixed-effect Poisson models for mechanism 1.
Table 3. Results for the fixed-effect Poisson models for mechanism 2.
Table 4. Result of equation (8) with respect to the threshold estimation and the threshold regression analysis.
Table 5. Result of equation (7) with respect to the threshold estimation and the threshold regression analysis.
Supplemental material