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Research Articles
What role does Entertainment-Education play in the adoption and maintenance of sustainable behaviours: a case study of reusable coffee cups in millennials
Rachael Vorwerka School of Media and Communication, RMIT University, Melbourne, AustraliaCorrespondence[email protected]
https://orcid.org/0009-0009-7416-8870View further author information
Danie Nilssonb CSIRO, Energy, Brisbane, Australia
https://orcid.org/0000-0002-8649-3517View further author information
Pages 428-447
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Received 07 Mar 2023, Accepted 19 Jul 2023, Published online: 18 Sep 2023
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