Emergence & development of behavioral public policy units in government: the case of Turkey

ABSTRACT

The last two decades witnessed a significant rise in the use of behavioural insights in the design and successful implementation of public policies. This creative method of policy design and implementation, also known as “nudging”, makes use of biases in individual decision-making processes to increase the success of policy interventions. As of 2021, there are more than 200 nudge units in the world, some located in governments. This is a detailed case study of the creation and development of the behavioural public policy/nudge unit in the Turkish government, which is located in the Ministry of Trade. This unit emerged as a result of a successful policy experiment via knowledge transfer from the United Kingdom’s Behavioural Insights Team with help from the UK Embassy in Ankara. A detailed account of the creation process, organisational structure, activities, and future objectives of this unit is presented by using John Kingdon’s multiple streams model, reviewing the literature, analysing official documents, and conducting in-depth interviews. Lessons drawn from this case study can be helpful to actors from the public policy community in developing countries.

KEYWORDS:

• Behavioural public policies
• nudge
• multiple streams model
• policy entrepreneur
• Turkey

Notes

1. https://www.aa.com.tr/tr/ekonomi/ticaret-bakani-pekcan-rastgele-kontrol-deneyini-basariyla-yuruttuk/1636147, Accessed 6 February 2021.

2. https://www.bloomberght.com/ticaret-bakani-pekcandan-kurumlara-davranissal-politika-cagrisi-2237321

Additional information

Notes on contributors

Ayca Kusseven

Ayca Kusseven Having graduated from Hacettepe University, the Department of Political Science and Public Administration, Ms. Kusseven has completed her MA degree in 2016 in the same department and written her thesis on the Concept of Mobbing in the Context of Organizational Justice. As a PhD student, she is currently at the stage of writing her thesis on behavioural public policy, which is the intersection of social psychology and behavioural economy. Aside from behavioural public policy, Ms. Kusseven is also interested in political psychology.

Mete Yildiz

Mete Yildiz is a tenured professor of public administration and policy in the Department of Political Science and Public Administration at Hacettepe University. He received his Ph.D. at Indiana University, Bloomington’s School of Public and Environmental Affairs in 2004. Among the topics he studies are government reform, e-government, public policy, local government, comparative public administration and networks in and around government.