https://orcid.org/0000-0001-7990-8457
Figures & data
Table 1. Profile of the participants in SD questionnaire 1
Table 2. Profile of the participants in SD questionnaire 2
Table 3. Selected stimuli
Table 4. Result of factor analysis 1 with rotation varimax
Table 5. Selected high-level Kansei words
Table 6. Top(A), front(b), and right (c) views of TCM main bodies
Table 7. Items and categories of form and color properties
Table 8. Affective dimensions of the TCM (K1-K10)
Table 9. Affective dimensions of the TCM (K11-K20)
Table 10. PLS model l, form property and Kansei words (standardised coefficients)
Table 11. PLS Model 2, main body colour-Kansei words (standardised coefficients)
Table 12. Categories with highest mean values related to Kansei words
Table 13. Optimum Design 1
Table 14. Optimum design 2
Figure 1. Mean scores of stimuli.
Figure 2. Mean scores of Kansei words.
Table 15. Results of factor analysis 2
Appendix A. Color property space and dummy variables as a sample
SD Questionnaire 2, a Sample of Question
Kansei Words determined by Affinity Diagram