Figures & data
Table 1. Demographic characteristics of respondents
Figure 1. A Consumption of fresh ginger (1) (n = 370) and consumer willingness to patronize dried ginger products (2) (n = 259). B Uses of fresh (n = 370) and dried (n = 259) ginger. C Reasons for consuming dried ginger (n = 259). D Consumption pattern of fresh ginger and foods containing ginger (n = 370). Key: Often = 3–6 times in a week. Periodic = once a week
![Figure 1. A Consumption of fresh ginger (1) (n = 370) and consumer willingness to patronize dried ginger products (2) (n = 259). B Uses of fresh (n = 370) and dried (n = 259) ginger. C Reasons for consuming dried ginger (n = 259). D Consumption pattern of fresh ginger and foods containing ginger (n = 370). Key: Often = 3–6 times in a week. Periodic = once a week](/cms/asset/02b9ba81-188f-4ab9-a957-af675ca9a511/oafa_a_2123766_f0001a_oc.jpg)
Figure 3. Consumer preferred ginger products (n = 389), ginger sellers’ opinion on consumer preferred ginger products (n = 52) and consumer preferred dried ginger product (n = 259).
![Figure 3. Consumer preferred ginger products (n = 389), ginger sellers’ opinion on consumer preferred ginger products (n = 52) and consumer preferred dried ginger product (n = 259).](/cms/asset/d2d2fde8-a57a-42b1-8672-18153287b6bd/oafa_a_2123766_f0003_oc.jpg)
Table 2. Consumer familiarity with dried ginger slices and powder
Table 3. Consumer processes to extend shelf life of ginger and preferred source of ginger dried ginger
Figure 5. Availability of ginger all year (1- availability of fresh ginger all year 2- price change with time) (n = 387). B Seasonal price fluctuation of fresh ginger (1 -least priced fresh ginger 2- highest priced fresh ginger) (n = 387).
![Figure 5. Availability of ginger all year (1- availability of fresh ginger all year 2- price change with time) (n = 387). B Seasonal price fluctuation of fresh ginger (1 -least priced fresh ginger 2- highest priced fresh ginger) (n = 387).](/cms/asset/94d5116a-fb4e-430f-a1b1-47d217fbcfcb/oafa_a_2123766_f0005a_oc.jpg)
Figure 6. Consumer knowledge of the sicknesses ginger cures (n = 339). B Sicknesses that consumers used ginger to cure (n = 306).
![Figure 6. Consumer knowledge of the sicknesses ginger cures (n = 339). B Sicknesses that consumers used ginger to cure (n = 306).](/cms/asset/1143ce6f-7240-4b2b-ada0-f7a7b12719fa/oafa_a_2123766_f0006a_oc.jpg)
Table A1. Respondent background and preferences of ginger