Cogent Business & Management
Volume 2, 2015 - Issue 1
Research Article
How positioning strategies affect co-branding outcomes
Hilary WasonDepartment of Strategy, Marketing & Innovation, Kingston Business School, Kingston-upon-ThamesKT2 7LB, UKCorrespondence[email protected]
https://orcid.org/0000-0002-5546-1088View further author information
https://orcid.org/0000-0002-5546-1088View further author information & 
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