Conceptualizing the foundations of a regional e-commerce strategy: Open networks or closed regimes? The case of CARICOM

Figures & data

Figure 1. Modified ebusiness/ecommerce stages of growth adapted from Mckay and Marshall (2004, p. 11).

Figure 2. B2C ecommerence sales worldwide by region; 2013 and 2018 ($billions).

Source: eMarketer.com, July 2014, adopted from, UNCTAD (2015), p. 14. Note: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. Data include products and services ordered and leisure and unmanaged business travel sales booked using the Internet via any device, regardless of the method of payment or fulfillment.

Table 1. Online buying intentions in the next six months, 2014, by region (% of respondents) in the next six months, 2014, by region (% of respondents)

Item	Asia and Oceania	Europe	Middle-East and Africa	Latin America	North America
Clothing, accessories and shoes	57	34	26	28	42
Electronic equipment	41	25	26	29	30
Tours and hotel reservations	53	33	35	32	43
Airline tickets and reservations	59	34	39	36	43
Mobile phone	44	22	28	27	22
Event tickets	50	33	28	31	35
Computer hardware	36	23	25	20	29
Hardcopy books	50	30	22	24	31
Computer software	33	19	27	18	27
E-books	43	22	29	23	35
Sporting goods	42	19	20	19	21
Music (not downloaded)	33	19	21	19	30
Videos, DVDs and games	32	21	23	21	33
Cosmetics	43	21	19	20	21
Personal care	43	17	18	14	16
Groceries	41	14	15	11	14
Toys and dolls	40	16	18	17	24
Car, motorcycle and accessories	20	13	16	11	15
Pet-related products	26	15	14	11	19
Baby supplies	29	12	16	11	12
Flowers	21	11	16	10	21
Alcoholic drinks	25	9	11	8	10

Source: Nielsen (2014a), Adopted from UNCTAD (2015, p. 22).

Note: The survey was conducted between 17 February and 7 March 2014 and polled more than 30,000 consumers with online access in 60 countries. Asia and Oceania covers 14 economies, Europe 32 economies, Latin America 7 economies, the Middle East and Africa 5 economies, and North America 2 economies.

Figure 3. Percentage of the population in select Caribbean countries that use financial/banking services.

Source: Mobile Money Live/GSMA (reproduced from ICT Pulse, 2012).

Figure 4. Percentage of the population in select Caribbean countries that use financial/banking services and own mobile/cellular phones.

Source: Mobile Money Live/GSMA) reproduced from ICT Pulse (2012).

Mckay, J., & Marshall, P. (2004). Strategic management of ebusiness. London: John Wiley and Sons.

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UNCTAD. (2015). Information economy report: Unlocking the potential of Ecommerce for developing countries. Geneva: United Nations Publications.

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Nielsen. (2014a). Ecommerce: Evolution or revolution in the fast-moving consumer goods world? Retrieved from http://ir.nielsen.com/files/doc_financials/Nielsen-Global-Ecommerce-Report-August-2014.pdf

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ICT Pulse. (2012). Connecting the unbanked. Retrieved from http://www.ict-pulse.com/2012/03/connecting-the-unbanked/

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