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Cogent Business & Management Volume 5, 2018 - Issue 1
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Review article

Silver bullet or millstone? A review of success factors for implementation of marketing automation

Daniel MurphyMarketing Automation Consultant, Squiz, Australia,435A Kent St, Sydney, NSW, 2000, AustraliaCorrespondence[email protected]
View further author information
|
Len Tiu WrightDe Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1546416 | Received 11 Sep 2018, Accepted 06 Nov 2018, Published online: 18 Nov 2018

Figures & data

Figure 1. The seven antecedents of marketing automation success.

Figure 1. The seven antecedents of marketing automation success.

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