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Cogent Business & Management Volume 5, 2018 - Issue 1
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Research Article

Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions

Brenda Patricia Gallegos-HernándezUniversidad Popular Autónoma del Estado de Puebla, MéxicoView further author information
,
Héctor Hugo Pérez-VillarrealUniversidad Popular Autónoma del Estado de Puebla, MéxicoCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5757-7386View further author information
ORCID Icon,
Igor BarahonaUniversidad Nacional Autónoma de México, MéxicoView further author information
&
Yesica Mayett-MorenoUniversidad Popular Autónoma del Estado de Puebla, MéxicoView further author information
|
Len Tiu WrightDe Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1548548 | Received 31 Aug 2018, Accepted 06 Nov 2018, Published online: 29 Nov 2018

Figures & data

Figure 1. Model of organic food consumer behavior. Adapted from Sampaio & Gosling (Citation2015).

Figure 1. Model of organic food consumer behavior. Adapted from Sampaio & Gosling (Citation2015).

Figure 2. Structural model proposed with hypothesis. Source: Salgado and Espejel (Citation2016).

Figure 2. Structural model proposed with hypothesis. Source: Salgado and Espejel (Citation2016).

Table 1. Research file

Table 2. Operationalization of the questionnaire items

Table 3. Analysis of Cronbach’s Alpha reliability coefficient

Table 4. Demographics of the consumers surveyed

Figure 3. Marital status.

Figure 3. Marital status.

Figure 4. Income level.

Figure 4. Income level.

Figure 5. Municipality of origin.

Figure 5. Municipality of origin.

Table 5. Shapiro-Wilk test

Table 6. Averages and standard deviation of the items by construct

Table 7. Relationship analysis

Figure 6. Analysis of path coefficients- organic tortilla PLS model.

Figure 6. Analysis of path coefficients- organic tortilla PLS model.

Figure 7. Tortilla organica PLS model—extrinsic signals perceived.

Figure 7. Tortilla organica PLS model—extrinsic signals perceived.

Figure 8. Organic tortilla PLS model—perceived intrinsic signals.

Figure 8. Organic tortilla PLS model—perceived intrinsic signals.

Figure 9. PLS model about the purchase intention of the organic tortilla.

Figure 9. PLS model about the purchase intention of the organic tortilla.

Table 8. Items of greater impact in the organic tortilla PLS model

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