Figures & data
Figure 1. Algorithm formula of engagement on Twitter.
Figure 2. Revised algorithm formula of engagement on Twitter.
Figure 3. Elements of Tweet Form (Independent Variables) and elements of engagements (Dependent variables).
Table 1. Descriptive analysis of the data sample
Table 2. R language result of different Tweet Form’s effect on engagement score
Table 3. Result of hypothesis
Table 4. Descriptive analysis of the data sample
Table 5. Further R Language Result of Different Tweet Form’s Effect on Engagement Score
Table 6. R language result of different Tweet Form’s effect on engagement score for different categories of companies
Figure A1. R language code of TwitteR to catch data from Twitter API.
Figure A2. R language code for data cleaning and reorganization.
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