The relationships between personality and Facebook photographs: A study in Taiwan

Figures & data

Table 1. The reliabilities comparison between BFI-10, TIPI, BFSI-20 and BFSI-10.

Construct	Cronbach’s alpha BFI-10 TIPI BFSI-20 BFSI-10
Extraversion	.441	.476	.691	.742
Agreeableness	.183	.080	.498	.644
Conscientiousness	.375	.408	.655	.637
Emotional stability	.424	.167	.585	.677
Openness to experience	.337	.131	.490	.630

Table 2. Big Five short version inventory with 10 items (BFSI-10) validity and reliability.

Construct/Item	Construct reliability (CR)	AVE	Completely standardized factor loading	Mean (Standard deviations)
Extraversion	.75	.61		3.38 (.78)
Is outgoing, sociable			.68	3.25 (.92)
Is enthusiastic			.87	3.51 (.83)
Agreeableness	.66	.50		3.06^r (.75)
Tends to find fault with others			.58	3.03^r (.88)
Is critical			.81	3.08^r (.86)
Conscientiousness	.77	.66		3.56 (.68)
Does a thorough job			1.06	3.65 (.78)
Is self-disciplined			.44	3.46 (.80)
Emotional stability	.68	.51		2.60^r (.76)
Gets nervous easily			.70	2.49^r (.87)
Is easily upset			.73	2.71^r (.88)
Openness to experience	.63	.46		3.53 (.70)
Has an active imagination			.68	3.52 (.83)
Is open to new experiences			.67	3.54 (.80)

Note: χ²/df = 3.02, NFI = .95, CFI = .95, RMSEA = .059, SRMR = .033, GFI = .97; all the factor loadings are statistically significant (p ≤ .001). r denotes the score has been reversed.

Table 3. The correlation matrix for the Big Five constructs of the BFSI-10.

	Extraversion	Agreeableness	Conscientiousness	Emotion	Openness
Extraversion	1
Agreeableness	−.31	1
	(.05)
	[−.41 −.21]
Conscientiousness	.24	−.03	1
	(.05)	(.05)
	[.14 .34]	[−.13 .07]
Emotion	.09	.29	−.12	1
	(.06)	(.06)	(.05)
	[−.03 .21]	[.17 .41]	[−.22 −.02]
Openness	.81	−.39	.36	−.02	1
	(.04)	(.06)	(.06)	(.06)
	[.73 .89]	[−.51 −.27]	[.24 .48]	[−.14 .10]

Note: () denotes standard error of the correlation estimate; [] denotes confidence interval of the correlation estimate.

Table 4. The regression results for the effects of personality on photo categories.

Personality/Overall model fit	Photo categories
	Self Portrait	Traveling with family	Traveling with friends	Traveling alone	Activities with family
	Beta	Beta	Beta	Beta	Beta
Personality
Extraversion	.277***	.098*	.237***	.178***	.178***
Agreeableness	−.024	.025	−.007	−.068	.032
Conscientiousness	.005	.101*	.046	.071	.168***
Emotional stability	−.121**	−.062	−.037	.007	−.044
Openness to experience	.055	.099*	.112*	.134**	.055
R^2	.085	.049	.098	.076	.069
F Ratio	26.480***	9.783***	31.004***	23.484***	21.225***
	Activities with friends	Meetings	Artistic leisure activities	Intellectual leisure activities	Indoor physical leisure activities
Personality
Extraversion	.209***	.279***	.254***	.185***	.207***
Agreeableness	−.018	−.030	−.037	−.056	−.022
Conscientiousness	.050	.079	.063	.103*	.084*
Emotional stability	−.064	.045	−.011	−.003	.059
Openness to experience	.099*	.031	.080	.087	.132**
R^2	.076	.078	.065	.051	.109
F Ratio	23.624***	48.236***	39.513***	15.244***	23.229***
	Outdoor physicalleisure activities	Random shots	Interests and hobbies	Photos of attractive people	Information
Personality
Extraversion	.261***	.273***	.184***	.241***	.202***
Agreeableness	−.016	−.066	−.052	−.083*	−.052
Conscientiousness	.146***	.020	.091*	.028	.051
Emotional stability	.028	−.092*	−.039	−.089*	−.080
Openness to experience	.081	.060	.085	.068	.072
R^2	.101	.078	.048	.080	.041
F Ratio	32.252***	24.200***	14.274***	16.580***	24.326***
	Pets	Food	Architecture	Scenery	Animals and nature
Personality
Extraversion	.131**	.236***	.080	.064	.036
Agreeableness	−.005	−.023	−.060	−.020	−.024
Conscientiousness	.031	.124**	.057	.157***	.144***
Emotional stability	−.056	−.109**	−.031	−.054	−.014
Openness to experience	.079	.010	.206***	.160***	.123**
R^2	.017	.088	.042	.063	.045
F Ratio	10.066**	18.408***	25.336***	19.322***	13.554***

* p ≤ .05; ** p ≤ .01; *** p ≤ .001. Beta is a standardized coefficient.