Potentials of Internet of Things for effective public relations activities: Are professionals ready?

Figures & data

Table

Group statistics
	Organisation type	N	Mean	Std. deviation	Std. error mean
Receive realtime data on customers	Independent PR firm	36	1.53	.736	.123
	In-house PR unit	64	1.48	.797	.100

Table

Independent samples test
		Levene’s test for equality of variances		t-test for equality of means
		F	Sig.	t	df	Sig. (2-tailed)	Mean difference	Std. error difference	95% confidence interval of the difference
									Lower	Upper
Receive realtime data on customers	Equal variances assumed	.003	.960	.269	98	.789	.043	.162	−.277	.364
	Equal variances not assumed			.275	77.587	.784	.043	.158	−.271	.358

Table

Group statistics
	Organisation type	N	Mean	Std. deviation	Std. error mean
Increase channels of reaching customers	Independent PR firm	36	1.58	.841	.140
	In-house PR unit	64	1.50	.667	.083

Table

Independent samples test
		Levene’s test for equality of variances		t-test for equality of means
		F	Sig.	t	df	Sig. (2-tailed)	Mean difference	Std. error difference	95% confidence interval of the difference
									Lower	Upper
Increase channels of reaching customers	Equal variances assumed	3.143	.079	.545	98	.587	.083	.153	−.220	.387
	Equal variances not assumed			.511	59.959	.611	.083	.163	−.243	.409

Table

Group statistics
	Organisation type	N	Mean	Std. deviation	Std. error mean
Predict customer needs	Independent PR firm	36	1.67	.956	.159
	In-house PR unit	64	1.52	.797	.100

Table

Independent samples test
		Levene’s test for equality of variances		t-test for equality of means
		F	Sig.	t	df	Sig. (2-tailed)	Mean difference	Std. error difference	95% confidence interval of the difference
									Lower	Upper
Predict customer needs	Equal variances assumed	1.057	.306	.846	98	.400	.151	.179	−.203	.505
	Equal variances not assumed			.804	62.385	.425	.151	.188	−.225	.527

Table

Group statistics
	Organisation type	N	Mean	Std. deviation	Std. error mean
Customize messages for customers	Independent PR firm	36	1.58	.806	.134
	In-house PR unit	64	1.55	.733	.092

Table

Independent samples test
		Levene’s test for equality of variances		t-test for equality of means
		F	Sig.	t	df	Sig. (2-tailed)	Mean difference	Std. error difference	95% confidence interval of the difference
									Lower	Upper
Customize messages for customers	Equal variances assumed	.142	.707	.230	98	.818	.036	.158	−.278	.351
	Equal variances not assumed			.224	67.068	.823	.036	.163	−.288	.361