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MARKETING

The Impact of Covid-19 lockdown on Intention to Follow Preventive Measures in Vietnam: Integrated Protection Motivation Theory and Theory Planed Behavior

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Article: 2054502 | Received 02 Feb 2022, Accepted 14 Mar 2022, Published online: 24 Mar 2022

Figures & data

Figure 1. Research Framework.

Figure 1. Research Framework.

Table 1. Measurement items

Table 2. Demographics; Characteristics and online shopping behavior of samples

Table 3. Confirmatory factor analysis

Table 4. Confirmatory factor analysis (CFA) fitting Indices

Table 5. Discriminant validity

Table 6. Hypothesis testing and result