The key to success increasing customer satisfaction of SMEs product souvenir food

Figures & data

Figure 1. Model Structure SEM

Figure 2. Result Model structure drawing.

Source: (Data Process, 2021)

Table 1. Goodness of fit

Goodness of fit index	Cut of Value	Indicator value	Conclusion
Chi-Square (X2)	Close to 0	52.124	Goodness of Fit
Probability	≥0.050	0.070	Goodness of Fit
CMIN/DF	≤2.000	1.737	Goodness of Fit
GFI	≥0.900	0.942	Goodness of Fit
AGFI	≥0.900	0.894	Marginal Fit
TLI	≥0.950	0.974	Goodness of Fit
CFI	≥0.950	0.983	Goodness of Fit
RMSEA	≤0.80	0.06	Adequate Fit

Source: (Processed data, 2021)

Table 2. Result hypothesis test

	Estimate	S.E	C.R	P	Conclusion
Product Accessories <—Product Uniqueness	.835	.069	12.149	***	Significant
Buying Decision<—Product Uniqueness	.020	.285	.070	.945	No Significant
Buying Decision<—Product Accessories	.826	.333	2.484	.013	Significant
Consumer Satisfaction<—Buying Decision	.581	.166	3.502	***	Significant
Consumer Satisfaction<—Product Accessories	.504	.156	3.223	.001	Significant

Source: (Data Process, 2021)

Table 3. Result Indirect influence test

Indirect influence	Value	Z sobel	Conclusion
Product Uniqueness-> Product Accessories-> Consumer Satisfaction	0,421	3.12 > 1,96	Significant
Product Uniqueness->Buying Decision->Consumer Satisfaction	0,480	2.02 > 1,96	Significant
Product Accessories-> Buying Decision-> Consumer Satisfaction	0,012	0.07 < 1,96	No Significant

Source: (Data Process, 2021)