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MARKETING

Applying text mining and semantic network analysis to investigate effects of perceived crowding in the service sector

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Article: 2215566 | Received 28 May 2022, Accepted 13 May 2023, Published online: 21 May 2023

Figures & data

Figure 1. Sentiments in Employees’ Interviews.

Figure 1. Sentiments in Employees’ Interviews.

Figure 2. Sentiments in Customers’ Interviews.

Figure 2. Sentiments in Customers’ Interviews.

Table 1. Positive, Negative, and Neutral Sentences

Table 2. Keywords Centrality Analysis from Employees’ Interview

Table 3. Keywords Centrality Results from Customers’ Interview

Figure 3. Keyword Visualization of Employees’ Interviews.

Figure 3. Keyword Visualization of Employees’ Interviews.

Figure 4. Keyword Visualization of Customers’ Interviews.

Figure 4. Keyword Visualization of Customers’ Interviews.

Figure 5. Keyword Visualization of Employees’ Interviews.

Figure 5. Keyword Visualization of Employees’ Interviews.

Figure 6. Keyword Visualization of Customers’ Interviews.

Figure 6. Keyword Visualization of Customers’ Interviews.