Figures & data
Table 1. Empirical research on the relationship between brand authenticity and word-of-mouth
Figure 1. Conceptual framework.
![Figure 1. Conceptual framework.](/cms/asset/0aa9d3fa-20fb-4208-b52c-1db9b742b594/oabm_a_2290222_f0001_b.gif)
Table 2. Profile of the sample (n = 210)
Table 3. Constructs and measurement results
Table 4. Descriptive statistics and correlation matrix
Table 5. Results of the model fit indices
Table 6. Results of hypotheses testing
Figure 2. Results of the interaction effect.
![Figure 2. Results of the interaction effect.](/cms/asset/e927509f-1891-4e3c-98d8-d6a0035d4ce6/oabm_a_2290222_f0002_b.gif)