Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance

Figures & data

Figure 1. Study model.

Table 1. Values for reliability coefficients.

Study fields	No. of Questions	Alpha Coefficient
Customer Lifetime Value (CLV)	5	0.782
Marketing Strategies	5	0.724
Factors Influencing CLV	5	0.801
Financial Performance	5	0.756
Marketing Decision-Making	5	0.714
Total	25	0.7554

Table 2. Demographic characteristics.

Variable	Group	Frequencies	%
Sex	Male	226	68
	Female	106	32
Total		332	100%
Age	18-24	28	8
	25-34	76	23
	35-44	118	36
	45-54	52	16
	55-64	34	10
	Over 65 years	24	7
Total		332	100%
Education Level	High School or Below	30	9
	Bachelor’s Degree	205	62
	Master’s Degree	69	21
	Ph.D. Degree	28	8
Total		332	100%
Monthly Income	Below 500 JD	73	22
	501– 1000 JD	198	60
	1001– 1500 JD	38	11
	1501- 2000	13	4
	Over 2000 JD	10	3
Total		332	100%

Table 3. Customer lifetime value (CLV).

No		A. Means	S. Deviation	%	Order
1	The company consistently offers products/services that align with my needs and preferences.	3.50	0.57	70.28	5
2	I have a positive outlook on the long-term value I will receive from the company.	3.52	0.77	70.30	4
3	I am willing to make repeat purchases from the company in the future.	3.55	0.57	70.85	3
4	I believe the company values and rewards its loyal customers.	3.64	0.68	72.56	2
5	I perceive the company’s customer service as effective and customer-oriented.	3.68	0.64	73.72	1

Table 4. Marketing strategies.

No		A. Means	S. Deviation	%	Order
1	The company effectively communicates its brand message through marketing campaigns.	3.42	0.51	68.58	4
2	I find the company’s marketing efforts to be relevant and engaging.	3.42	0.51	68.56	5
3	The company uses multiple marketing channels to reach its target audience.	3.64	0.56	72.56	3
4	I am exposed to the company’s marketing efforts on a regular basis.	3.68	0.57	73.70	1
5	The company’s marketing campaigns influence my purchasing decisions.	3.67	0.65	73.15	2

Table 5. Factors influencing CLV.

No		A. Means	S. Deviation	%	Order
1	The company’s loyalty program incentivizes me to make repeat purchases.	3.52	0.77	70.28	5
2	I feel a sense of emotional connection with the brand, leading to brand loyalty.	3.62	0.64	72.56	4
3	Positive customer experiences encourage me to remain loyal to the company.	3.73	0.67	74.85	3
4	The company’s personalized offers and recommendations enhance my shopping experience.	3.78	0.61	75.44	2
5	I actively refer friends and family to the company based on my positive experiences.	3.91	1.01	78.29	1

Table 6. Financial performance.

No		A. Means	S. Deviation	%	Order
1	The company’s financial stability influences my confidence in its long-term success.	3.68	0.57	73.72	1
2	I believe the company is profitable and financially sound.	3.55	0.86	70.87	3
3	The company’s financial performance positively reflects its customer value proposition.	3.58	0.66	71.42	2
4	Positive financial results encourage me to maintain a long-term relationship with the company.	3.32	0.67	66.28	5
5	I perceive the company as a financially secure and trustworthy brand.	3.41	0.66	68.00	4

Table 7. Marketing decision-making.

No		A. Means	S. Deviation	%	Order
1	The company’s marketing decisions are aligned with customer needs and preferences.	3.68	0.69	73.73	2
2	I trust the company’s marketing team to make effective decisions.	3.47	0.62	69.13	5
3	The company’s marketing investments positively impact customer satisfaction and loyalty.	3.55	0.62	70.87	4
4	The company’s marketing decisions demonstrate a customer-centric approach.	3.78	0.76	75.44	1
5	I believe the company’s marketing strategies are well thought out and data-driven.	3.68	0.57	73.72	3

Table 8. Regression analysis.

Regression Statistics
Multiple R	0.172791
R Square	0.029857
Adjusted R Square	0.024974
Standard Error	297.42
Observations	600
ANOVA
Type	Degree of freedom df	Sum of Squares	Mean Square	F-statistic	Significance F
Regression	3	1622538	540846.1	6.114113	0.000423
Residual	596	52721351	88458.64
Total	599	54343889
Variables	Coefficients	Standard Error	t Stat	P-value	Lower 95%	Upper 95%
Intercept	1185.176	36.57	32.40	1.4E-133	1113.3	1257.008
ROA	−15.089	25.29	−0.59	0.551088	−64.77	34.5934
ROE	2.296	4.609	0.498	0.618463	−6.756	11.34988
P/E	3.607	0.985	3.660	0.000274	1.6718	5.54304

Table 9. Correlation analysis.

	CLV	ROA	ROE	P/E
CLV	1
ROA	−0.08963	1
ROE	−0.0811	0.884808	1
P/E	0.171105	−0.45483	−0.46962	1

Table

18-24	25-34	35-44	45-54	55-64	65+

Table

Male	Female

Table

High School or Below	Bachelor’s Degree	Master’s Degree	Ph.D. or Above

Table

Employed	Unemployed	Student	Retired	Other (Please specify)

Table

Below 500 JD	501– 1000 JD	1001– 1500 JD	1501- 2000	Over 2000 JD

Table

No		1	2	3	4	5
1	The company consistently offers products/services that align with my needs and preferences.
2	I have a positive outlook on the long-term value I will receive from the company.
3	I am willing to make repeat purchases from the company in the future.
4	I believe the company values and rewards its loyal customers.
5	I perceive the company’s customer service as effective and customer-oriented.

Table

No		1	2	3	4	5
1	The company effectively communicates its brand message through marketing campaigns.
2	I find the company’s marketing efforts to be relevant and engaging.
3	The company uses multiple marketing channels to reach its target audience.
4	I am exposed to the company’s marketing efforts on a regular basis.
5	The company’s marketing campaigns influence my purchasing decisions.

Table

No		1	2	3	4	5
1	The company’s loyalty program incentivizes me to make repeat purchases.
2	I feel a sense of emotional connection with the brand, leading to brand loyalty.
3	Positive customer experiences encourage me to remain loyal to the company.
4	The company’s personalized offers and recommendations enhance my shopping experience.
5	I actively refer friends and family to the company based on my positive experiences.

Table

No		1	2	3	4	5
1	The company’s financial stability influences my confidence in its long-term success.
2	I believe the company is profitable and financially sound.
3	The company’s financial performance positively reflects its customer value proposition.
4	Positive financial results encourage me to maintain a long-term relationship with the company.
5	I perceive the company as a financially secure and trustworthy brand.

Table

No		1	2	3	4	5
1	The company’s marketing decisions are aligned with customer needs and preferences.
2	I trust the company’s marketing team to make effective decisions.
3	The company’s marketing investments positively impact customer satisfaction and loyalty.
4	The company’s marketing decisions demonstrate a customer-centric approach.
5	I believe the company’s marketing strategies are well thought out and data-driven.

Data availability statement

Data is applicable upon request.