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ABSTRACT
The sport stadium experience continues to evolve around the world, with elements such as food, music, stadium lighting, and enhanced scoreboards becoming more prevalent. The current study investigated four factors of the stadium experience within sport managers’ control – the physical facility, facility electronics, team traditions, and concessions – in relation to the uncontrollable factor of team competition, to determine their impact on spectator satisfaction. Utilizing an international sample of 255 sport fans, hierarchical regression analysis showed the facility, electronic, team traditions, and team competition factors were significant predictors of spectator satisfaction. The concessions factor, meanwhile, did not predict spectator satisfaction. Differences across sports and geographic regions were also investigated, but no differences were found. Implications of these results are discussed, and recommendations for future research are provided.
一段发展经历:针对体育赛事因素对观众满意度的影响的调查
体育场馆的环境在世界范围内不断发展, 其中食物、音乐、体育场照明和升级后的记分牌变得越来越普遍。本研究对体育场馆环境中体育经理控制下的四个因素进行了调查, 分别是体育设施、电子设备、团队传统以及票价优惠, 涉及团体赛这一不可控因素, 以确定其对观众满意度的影响。本研究对来自世界各地的255名体育爱好者的抽样进行了层级回归分析, 分析表明体育设施、电子设备、团队传统和团体赛这些因素是观众满意度的重要预测因素。与此同时, 票价优惠因素并没有预测到观众的满意度。本研究也调查了体育项目之间和地区之间的差异, 并没有发现不同。本研究还对这些成果的意义进行了讨论, 并为今后的研究提出了建议。
Disclosure Statement
No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Mark A. Slavich
Mark A. Slavich (MS, Sport Management, Louisiana State University, U.S.A.) is a doctoral student of center for sport leadership at the Virginia Commonwealth University. His research interests include investigation of food in the sport context, distant fans, and sport fan identity and nostalgia.
Brendan Dwyer
Brendan Dwyer (PhD, University of Northern Colorado, U.S.A.) is an associate professor and a director of research and distance learning of center for sport leadership at the Virginia Commonwealth University. His research interests center around sport consumer behavior with a distinct focus on the media consumption habits of fantasy sport participants and the consumer psychology surrounding sport pricing transactions.
Lisa Rufer
Lisa Rufer (MBA, State University of New York at Binghamton, U.S.A.) is a doctoral student of center for sport leadership at the Virginia Commonwealth University. Her research interests include examining fan experiences and relationships through the use of new media and technology.