Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame

Figures & data

Table 1. Comprehensive summary of the strategies in the emotional responses to the fall of Szájer.

Shame management strategies
		Displayed/denied self-conscious moral emotion	Object	Target	Focus
Government parties	Shame acknowledgment	shame (blended with verbally manifested guilt)	unspecified	Szájer	Szájer
	Shame detachment	shame	unspecified	Szájer	Szájer
	Empathetic-perspective shifting	guilt	general nature of humans	everybody	everybody
	Reinforcement	pride	the way the affair was handled	Fidesz	Fidesz
		hubris	the moral character of the political camp	Fidesz	Fidesz
		Displayed/appealing to self-conscious moral emotion	Object	Target	Focus
Oppositional parties	Guilting and shaming	guilt (blended with verbally manifested appeals to shame)	violating the lockdown rules	Szájer	Szájer
			tolerating someone who could be blackmailed	Viktor Orbán; wife of Szájer	Viktor Orbán; wife of Szájer
			hypocrisy	Fidesz; wife of Szájer	Fidesz
	Vicarious shame acknowledgment	shame	unspecified	Fidesz	Hungarian people
	The accusation of being hubristic	hubris	Fidesz self-portrayal	Fidesz	Fidesz