Resolve to make your KOLs count

ABSTRACT:

Key Opinion Leaders (KOLs) are well named because they are‘key opinion leaders’ in the eyes of the local pet-owning community. Owners moving to a new area are more likely to ask other petcare businesses for practice recommendations, than to trust such an important decision to chance. If these contacts have a poor opinion of a practice, or have had their own bad experience, they tell their clients about it, for sure. This article looks at practical ways in which KOLs can be contacted, cultivated and contribute to a successful veterinary practice.

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Alison Lambert

Alison lambert BVSc MMRS MRCVS

Alison is a well-known and thought-provoking speaker. Following qualification as a veterinary surgeon from Liverpool University, she worked in small animal practice for several years prior to leaving to pursue a business career, first with Hill's Pet Nutrition and then MARS. Alison is a visiting lecturer at Nottingham University vet school, covering customer understanding, and she sits on the Royal College of Veterinary Surgeons Communications Committee.

As founder and managing director of Onswitch, she – and her team – are constantly provoking new thoughts and ideas for the animal care professions.