Figures & data
Table 1 Sociodemographic characteristics of the chardonnay wine consumer
Table 2 Chardonnay-consumption frequency of the chardonnay wine consumers
Table 3 Monthly total wine consumption and expenditure by the wine consumers
Table 4 Monthly chardonnay-only wine consumption and expenditure by the wine consumers
Table 5 Price paid per bottle for consumption occasion of chardonnay wine by consumers
Table 6 Wine buying from retail outlet categories for chardonnay by age-group
Figure 1 Choice-factor means for chardonnay in a retail store.
Figure 2 Age comparisons for choice factors.
Table 7 Characteristics associated with chardonnay by chardonnay-drinker age-groups
Figure 3 Oak as chardonnay characteristic based on age – female means.
Table 8 Factors by which attitude toward chardonnay were influenced