Figures & data
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Table 1 WHO and HAI Criteria Used to Assess the Drug Advertisements
Table 2 Examples of Catchy Slogans/Terms Used
Figure 1 Deals with common therapeutic classes of drugs depicted. Antimicrobials, cardiovascular and anti-diabetic drugs were most commonly advertised.
![Figure 1 Deals with common therapeutic classes of drugs depicted. Antimicrobials, cardiovascular and anti-diabetic drugs were most commonly advertised.](/cms/asset/7fb848dc-5e11-473b-afcc-594e4d445d89/djmd_a_12169482_f0001_c.jpg)
Table 3 Evaluation of Pictures and Images in Drug Advertisements as per HAI Criteria (n=85)
Table 4 Evaluation of References in Drug Advertisements as per HAI Criteria (n=33)
Figure 2 Provides information about the types of visual depictions used in the drug advertisements. Pictures were most commonly used while graphs and tables were used rarely.
![Figure 2 Provides information about the types of visual depictions used in the drug advertisements. Pictures were most commonly used while graphs and tables were used rarely.](/cms/asset/753c18f2-6a6a-454f-be35-51495e6bd305/djmd_a_12169482_f0002_c.jpg)
Figure 3 Shows types of pictures used in the advertisements. Pictures of body organs, women and healthy people were used. Among other images used were of nature, sunlight and medical instruments.
![Figure 3 Shows types of pictures used in the advertisements. Pictures of body organs, women and healthy people were used. Among other images used were of nature, sunlight and medical instruments.](/cms/asset/35443f76-2d52-4747-a8de-8ce668249485/djmd_a_12169482_f0003_c.jpg)
Table 5 WHO Ethical Criteria for Medicinal Drug Promotion Met by Drug Advertisements (n =100)