https://orcid.org/0000-0003-0703-4863
Figures & data
Figure 1 6-point Likert scale used for Q1, Q2, and Q3, ranging from option A to option B.
Table 1 Demographic Characteristics
Figure 2 Bar graph of mean scores.
Abbreviations: med, academic medical researchers; corp, pharmaceutical company personnel; ipr, IP researchers.
Table 2 Main Effect of Attributes
Table 3 Multiple Comparisons Adjusted with Holm’s Method
Figure 3 The hypothesized conceptual model with standardized path coefficients for H2.
Table 4 Factor Analysis
Figure 4 Scree plot.
