https://orcid.org/0000-0003-2832-1124
Figures & data
Figure 1 An illustration of a single trial in the Stroop task. Each trial consists of fixation, a congruent task, or an incongruent task and feedback. After the fixation appears, participants were instructed to identify the displayed color of words and to ignore the semantic content of the words. In the congruent task, the displayed color of words was consistent with the meaning of the words, while in the incongruent task, the displayed color and word meaning were inconsistent. Last, the outcome feedback (right or wrong) was presented for 500 ms.
Table 1 Product Attribute Specifications of the Product Choice Task
Table 2 The t-Values for Emotions Between Two Experimental Stroop Task Conditions in Experiment 1
Figure 2 The number of ecological choices made in the incongruent Stroop task condition or congruent Stroop task condition in Experiment 1. **p < 0.01.
Table 3 The t-Values for Emotions Between Two Experimental Stroop Task Conditions in Experiment 2
Figure 3 The moderating effect of moral elevation on the relationship between the exertion of self-control and the number of ecological choices in the product choice task of Experiment 2.
Figure 4 Moderated model: the self-reported moral elevation moderates the effect of the exertion of self-control on the green consumption behavior.
