Effect of Listening Channels for Sport-Event Theme Songs on Willingness to Share

Figures & data

Table 1 Experimental Results for Study 1

	M direct	M indirect	F (1, 138)	P
Listening channel type judgment	4.89 (1.36)	3.89 (1.11)	8.65	0.01
Listening channel recognition	1.12 (1.13)	1.44 (1.05)	0.5	0.55
Listening channel acceptance	4.80 (1.01)	4.52 (1.12)	0.49	0.50
Shared content type judgment	4.10 (1.02)	4.32 (1.02)	0.11	0.69
Shared content familiarity	4.74 (1.32)	4.52 (1.11)	0.34	0.67
Shared content recognition	4.74 (1.07)	4.62 (1.13)	0.94	0.68
Cognitive information	6.06 (1.32)	3.96 (1.25)	11.34	0.01
Emotional value	3.95 (1.07)	5.12 (1.15)	11.23	0.01

Note: standard deviations (SDs) are in parentheses.

Figure 1 Influence of listening channels.

Table 2 Experimental Results of Study 2

	M direct vs.high	M direct vs.low	M indirect vs.high	M indirect vs.low	F (3, 197)	P
Listening channel type judgment	4.89 (1.36)	5.26 (1.12)	3.89 (1.11)	3.26 (1.45)	0.26	0.25
Listening channel recognition	1.12 (1.13)	1.37 (1.00)	1.44 (1.05)	1.28 (1.10)	1.23	0.24
Listening channel acceptance	4.80 (1.01)	4.89 (1.05)	4.52 (1.12)	4.85 (1.06)	1.01	0.31
Fans’ fanaticism level type judgment	4.74 (1.32)	4.88 (1.23)	4.52 (1.11)	4.48 (1.12)	0.98	0.63
Fans’ fanaticism acceptance	4.74 (1.07)	4.49 (1.05)	4.62 (1.13)	4.69 (1.21)	0.94	0.14
Fans’ fanaticism recognition	4.44 (1.08)	4.52 (1.17)	4.65 (1.14)	4.41 (1.33)	1.01	0.39
Willingness to share	3.95 (1.21)	3.95 (1.42)	3.96 (1.45)	6.06 (1.30)	0.25	0.25

Note: standard deviations (SDs) are in parentheses.

Figure 2 Moderating role of level of fans’ fanaticism.

Table 3 Experimental Results of Study 3

	M direct vs.PWSE	M direct vs CSE	M indirect vs PWSE	M indirect vs CSE	F (3, 238)	P
Listening channel type judgment	4.79 (1.35)	5.36 (1.52)	3.89 (1.11)	3.66 (1.35)	0.26	0.25
Listening channel recognition	1.23 (1.03)	1.77 (1.50)	1.44 (1.05)	1.48 (1.20)	1.33	0.24
Listening channel acceptance	4.89 (1.21)	4.79 (1.55)	4.52 (1.12)	4.75 (1.36)	1.03	0.31
Sport-event type judgment	4.68 (1.82)	4.68 (123)	4.52 (1.11)	4.46 (1.62)	0.78	0.63
Sport-event acceptance	4.38 (1.17)	4.69 (1.65)	4.62 (1.13)	4.39 (1.21)	0.86	0.14
Sport-event recognition	4.84 (1.48)	4.32 (1.77)	4.65 (1.14)	4.61 (1.43)	1.03	0.39
Cognitive information	3.85 (1.12)	5.95 (1.22)	2.26 (1.43)	3.06 (1.32)	0.28	0.28
Emotional value	2.95 (1.21)	2.96 (1.45)	4.96 (1.43)	3.95 (1.20)	0.25	0.25

Note: standard deviations (SDs) are in parentheses.

Figure 3 Moderating role of the sport-event type.