If Your Patients Were Too Embarrassed to Go Out in Public, What Would You Do? – Public Education to Break the Stigma on Parkinson’s Disease Using Integrated Media

Figures & data

Figure 1 The picture shows the VDO being shown on digital billboards in front of department stores, on LCDs in buses, trains, and inside department stores.

Table 1 Analysis of the First 100 Comments on Facebook

Types of Comments	No. of Comments
Have seen a person with Parkinson’s before and feel for them	6
Have seen someone with similar “behavior” but never knew what it was	8
Relating personal experience with a family member, friend, etc.	28
Asking whether they or a family member has Parkinson’s	1
Asking for more information about Parkinson’s	12
Asking to be referred	1
Suggesting Marijuana	5
General comments, thanking for the information, sharing the VDO	39

Table 2 Types of Media That the VDOs Were Broadcasted and Their Monetary Value

	Media	Value (US$)	Detail
Traditional Media	TV	309,604	360 Spots
	Media on transportation platforms	34,040	400 Buses and trains
	Digital screens/billboards	54,040	200 Screens
Social Media	FB Page post/Popular FB Page partners	107,692	11 Pages
	Influencers - Social media post (IG)	492,308	60 People
	Real users - Social media post (IG)	369,230	400 People
	Online interviews	84,615	4 Times
Other	Other	64,615
	Total value	1,536,144

Abbreviations: FB, Facebook; IG, Instagram.