Selling sex to college females: their attitudes about Cosmopolitan and Glamour magazines

Abstract

A descriptive statistical snapshot of two of the globally top-selling women’s magazines is undertaken in this investigation. The overwhelming conclusion is that “sex sells” in the publishing of Cosmpolitan and Glamour magazines based on the 23 attitudinal statements ranked by N=141 college women subscribers. This descriptive study used content analysis and Likert scale measurement to develop the 23 attitudinal statements. A PAF three factor solution of the attitudinal data was named SEXUALITY, FREEDOM, and OPPORTUNITY by the investigator.