“Sport for Development” in developing countries: The case of the Vilas Olímpicas do Rio de Janeiro

Highlights

•	Sport-for-development approaches are contrasted to a SDP program in Brazil.
•	Current models do not address complexities of government-led SDP projects.
•	Role of community support/involvement was still highlighted as crucial for success.

Abstract

The benefits of sport for general social outcomes has permeated sport policy in Brazil since the beginning of the twentieth century, but recently the jargon of “development through sport” is more overtly informing public policy and government action in this field. Despite increased uptake of the positive discourse of “sport as a development tool”, the reality for government-funded and -run “sport for development” programs is one far removed from enjoying the attention and financial investment needed to reach their stated development goals. This paper focuses on one such program: the Vilas Olímpicas do Rio de Janeiro. When analysing the specific matters associated with the management of this program three themes were identified that encapsulate the main issues that emerged during the analysis: partnerships, conflicting aims, and community involvement. These themes are analysed in light of the literature that discusses the application of “sport for development” programs worldwide and we conclude with some questions on the applicability of well-defined frameworks and approaches to such programs when these programs themselves tend to operate in very ill-defined and unstable environments.

Keywords:

• Sport for development
• Brazil
• Sport policy
• Developing countries
• Social change

Notes

1 Data from 2008 indicate 60 homicides per 100,000 inhabitants (Observatório da Cidadania, 2009).

2 VOM covers an area of 80,000 m², but the area effectively prepared for use is but a fraction of this, resulting in large, empty, derelict spaces in between areas outside the Vila which “belong” to different crime factions.

3 It is worth noting here the recent civil protests against various abusive measures of the government as well as the demonstrated lack of competency of the different levels of government in delivering quality public services. This movement has been labelled by protesters as the “awakening of the giant”, referring precisely to the issue raised above of a lack of civil activism in Brazil.