A review of French consumers purchasing patterns, perceptions and decision factors for poultry meat

Abstract

In recent years, changing public perceptions and attitudes, as well as a hostile economic climate, have combined to potentially modify French consumer behaviour relating to poultry meat. This paper makes use of a longitudinal dataset that has been constructed through regular surveying of consumers and review information relating to purchasing patterns, perceptions and decision factors in France. These findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.

Keywords::

• poultry meat marketing
• purchasing patterns
• consumer behaviour
• French market