The impact of geocollaborative portals on group decision making for trip planning

Abstract

The paper develops a framework evaluating the impact of geocollaborative portals (GCP) on travellers’ collaborative decision making by synthesising literature related to the effectiveness of group support systems, web 2.0 and geocollaborative technologies. The model was tested by measuring students’ perceptions, who participated in an experimental study that required them to use a GCP for collaboratively planning a trip. Students used Yahoo! Trip Planner (Y!TP) for forming groups and then for identifying, selecting and discussing the inclusion and scheduling of geo-referenced travel activities, places and itineraries on the top of a map. The findings confirmed the multidimensionality of the Y!TP's impact on collaborative decision making, but the respondents gave a greater importance to the process (i.e. effectiveness and community building) rather than the outcome impacts (efficiency and results) of Y!TP. Specifically, the findings show that GCP can effectively support and foster teamwork, when GCP are designed to scaffold the group tasks, manage group intelligence, as well as facilitate and nurture group communication and bonding processes. The outcome impacts of GCP related to both qualitative (e.g. group consensus) and quantitative items (e.g. time and effort savings). Finally, the study discusses the implications of the findings on further investigating the functionality and effectiveness of GCP.

Keywords:

• geocollaborative portals
• GIS
• web 2.0
• collaboration
• group decision making
• impact
• trip planning

Acknowledgements

The author would like to thank the anonymous reviewers and the co-editors of the special issue for their very constructive comments and guidance in revising and editing this paper. Screen shots are reproduced with permission of Yahoo! Inc. ©2012 Yahoo! Inc. YAHOO! and the YAHOO! logo are registered trademarks of Yahoo! Inc.

Additional information

Notes on contributors

Marianna Sigala

About the authors

Marianna Sigala is Assistant Professor at the University of the Aegean. Before joining the University of the Aegean, she had been lecturing at the Universities of Strathclyde and Westminster in the U.K. Her interests include service management, Information and Communication Technologies (ICT) in tourism and hospitality, and e-learning. She has professional experience from the Greek hospitality industry and contributed to several international research projects. Her work has been published in several academic journals and international conferences. She is a past President of EuroCHRIE and she has served on the Board of Directors of I-CHRIE, IFITT and HeAIS.